Azteca Tortillas Consumer Insights

Who buys Azteca Tortillas? A Azteca Tortillas consumer is generally median income, Caucasian, and lower middle age. Azteca Tortillas consumers are more likely to purchase Azteca Tortillas during larger pantry stocking trips. Brands such as Old El Paso, Ro-Tel, and Daisy's (Snacks) also tend to be purchased in the same trip. Sample consumer insights data below.

Azteca Tortillas Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.9%
Total Basket $ (median)
$69.41

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Azteca Tortillas Consumer Demographics

demographic
index
Female
102
Male
83
<24
100
25-34
107
35-44
112
45-54
85
55-64
77
65+
46
African American
70
Asian
58
Caucasian
117
Hispanic
23
demographic
index
Has Kids
109
No Kids
81
- $20k
90
$20k-40k
106
$40k-60k
114
$60k-80k
125
$80k-100k
94
$100k-125k
84
$125k +
61
No College
116
College
98
Adv. Degree
91

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Azteca Tortillas Basket Affinity & Size

brand
basket affinity
Old El Paso 9.6x
Ro-Tel 5.7x
Daisy's (Snacks) 5.5x
Borden 5.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
515

Where is Azteca Tortillas Purchased?

channels
index
Club
0
Dollar
1
Drug
76
Food
96
Gas & Convenience
13
Mass
137
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.9x
Diet Mountain Dew 1.7x
Sweet Baby Ray's 1.5x
Sunbeam 1.5x

How Did They Pay?

method
index
Cash
117
Credit
95
Debit
91
Food Stamps
160

When is Azteca Tortillas Purchased?

day of week
Sun
17.2%
Mon
12.6%
Tue
13.3%
Wed
12.2%
Thu
12.3%
Fri
15.4%
Sat
17.1%
time of day
Morning
12.1%
Noon
18.2%
Afternoon
37.6%
Evening
26.9%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Azteca Tortillas consumers purchase?

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Why do Azteca Tortillas consumers try new brands?

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Where do Azteca Tortillas consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Azteca Tortillas Target Market

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Who actually buys Azteca Tortillas? Do these consumers match the intended target market of Azteca Tortillas?

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What motivates the target market to purchase Azteca Tortillas?

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What other target market should Azteca Tortillas look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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