Azumaya Consumer Insights

Who buys Azumaya?

A Azumaya consumer is generally very low income, Asian, and adolescent age. Azumaya consumers are more likely to purchase Azumaya during larger pantry stocking trips. Brands such as Bolthouse Farms, Silk, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. See sample consumer insights data below.

Azumaya Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.99
% of Basket $ (median)
4.9%
Total Basket $ (median)
$40.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Azumaya Consumer Demographics

demographic
index
Female
96
Male
143
<24
158
25-34
158
35-44
77
45-54
80
55-64
61
65+
65
African American
71
Asian
719
Caucasian
42
Hispanic
72
demographic
index
Has Kids
91
No Kids
119
- $20k
186
$20k-40k
103
$40k-60k
105
$60k-80k
93
$80k-100k
83
$100k-125k
88
$125k +
74
No College
61
College
107
Adv. Degree
113

Understand Azumaya Consumer Behavior

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Azumaya Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 11.2x
Silk 9.9x
Post Honey Bunches Of Oats 8.6x
TURKEY KNOB 7.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
188
Pantry Stocking (21+ Items)
363

Where is Azumaya Purchased?

channels
index
Food
160
Gas & Convenience
31
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.9x
Almond Breeze 1.8x
Oroweat 1.8x
Jennie-O 1.6x

How Did They Pay?

method
index
Cash
141
Credit
84
Debit
81
Food Stamps
204

When is Azumaya Purchased?

day of week
Sun
18.4%
Mon
16.7%
Tue
14.9%
Wed
11.6%
Thu
10.0%
Fri
11.4%
Sat
17.1%
time of day
Morning
12.7%
Noon
13.4%
Afternoon
33.3%
Evening
31.6%
Late
9.0%

Get More Azumaya Data

Contact us for the latest Azumaya consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Azumaya consumers switch to?

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Why do consumers stop buying Azumaya products?

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Which retailers do Azumaya shoppers prefer to shop at?

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What motivates consumers to try Azumaya products?

Research the Azumaya Target Market

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Who actually buys Azumaya? Do these consumers match the intended target market of Azumaya?

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What motivates the target market to buy Azumaya?

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What other target market should Azumaya look at?

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Which other brands have a similar target market?

About Our Azumaya Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.