Azumaya Consumer Insights

Who buys Azumaya? Azumaya consumers are generally very low income, Asian, and adolescent age. Azumaya consumers are more likely to purchase Azumaya during larger pantry stocking trips. Brands such as Bolthouse Farms, Silk, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. Sample consumer insights data below.

Azumaya Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
4.9%
Total Basket $ (median)
$40.84

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Azumaya Consumer Demographics

demographic
index
Female
96
Male
143
<24
158
25-34
158
35-44
77
45-54
80
55-64
61
65+
65
African American
71
Asian
719
Caucasian
42
Hispanic
72
demographic
index
Has Kids
91
No Kids
119
- $20k
186
$20k-40k
103
$40k-60k
105
$60k-80k
93
$80k-100k
83
$100k-125k
88
$125k +
74
No College
61
College
107
Adv. Degree
113

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Azumaya Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 11.2x
Silk 9.9x
Post Honey Bunches Of Oats 8.6x
TURKEY KNOB 7.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
188
Pantry Stocking (21+ Items)
363

Where is Azumaya Purchased?

channels
index
Food
160
Gas & Convenience
31
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.9x
Almond Breeze 1.8x
Oroweat 1.8x
Jennie-O 1.6x

How Did They Pay?

method
index
Cash
141
Credit
84
Debit
81
Food Stamps
204

When is Azumaya Purchased?

day of week
Sun
18.4%
Mon
16.7%
Tue
14.9%
Wed
11.6%
Thu
10.0%
Fri
11.4%
Sat
17.1%
time of day
Morning
12.7%
Noon
13.4%
Afternoon
33.3%
Evening
31.6%
Late
9.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Azumaya consumers purchase?

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Why do Azumaya consumers try new brands?

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Where do Azumaya consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Azumaya Target Market

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Who actually buys Azumaya? Do these consumers match the intended target market of Azumaya?

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What motivates the target market to purchase Azumaya?

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What other target market should Azumaya look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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