Baby Magic Consumer Insights

Who buys Baby Magic?

A Baby Magic consumer is generally very low income, African American, and young adult age. Baby Magic consumers are more likely to purchase Baby Magic during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Baby Magic Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.97
% of Basket $ (median)
5.8%
Total Basket $ (median)
$68.87

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Baby Magic Consumer Demographics

demographic
index
Female
104
Male
64
<24
83
25-34
135
35-44
105
45-54
73
55-64
55
65+
30
African American
177
Asian
81
Caucasian
90
Hispanic
148
demographic
index
Has Kids
117
No Kids
62
- $20k
138
$20k-40k
113
$40k-60k
113
$60k-80k
100
$80k-100k
84
$100k-125k
82
$125k +
71
No College
110
College
103
Adv. Degree
75

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Baby Magic Basket Affinity & Size

brand
basket affinity
Gerber 16.0x
Gerber Graduates 9.0x
Sunny Meadow 6.7x
Huggies 6.2x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
359

Where is Baby Magic Purchased?

channels
index
Drug
157
Food
9
Mass
190
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.3x
Gerber 1.8x
Huggies 1.7x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
98
Credit
78
Debit
124
Food Stamps
103

When is Baby Magic Purchased?

day of week
Sun
17.7%
Mon
12.9%
Tue
10.2%
Wed
11.1%
Thu
14.1%
Fri
14.4%
Sat
19.5%
time of day
Morning
15.0%
Noon
16.1%
Afternoon
35.0%
Evening
25.7%
Late
8.2%

About Our Baby Magic Consumer Insights

How do we know who buys Baby Magic? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Baby Magic consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.