Baby Magic Consumer Insights

Who buys Baby Magic? A Baby Magic consumer is generally very low income, African American, and young adult age. Baby Magic consumers are more likely to purchase Baby Magic during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Baby Magic Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.97
% of Basket $ (median)
5.8%
Total Basket $ (median)
$68.87

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Baby Magic Consumer Demographics

demographic
index
Female
104
Male
64
<24
83
25-34
135
35-44
105
45-54
73
55-64
55
65+
30
African American
177
Asian
81
Caucasian
90
Hispanic
148
demographic
index
Has Kids
117
No Kids
62
- $20k
138
$20k-40k
113
$40k-60k
113
$60k-80k
100
$80k-100k
84
$100k-125k
82
$125k +
71
No College
110
College
103
Adv. Degree
75

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Baby Magic Basket Affinity & Size

brand
basket affinity
Gerber 16.0x
Gerber Graduates 9.0x
Sunny Meadow 6.7x
Huggies 6.2x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
359

Where is Baby Magic Purchased?

channels
index
Drug
157
Food
9
Mass
190
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.3x
Gerber 1.8x
Huggies 1.7x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
98
Credit
78
Debit
124
Food Stamps
103

When is Baby Magic Purchased?

day of week
Sun
17.7%
Mon
12.9%
Tue
10.2%
Wed
11.1%
Thu
14.1%
Fri
14.4%
Sat
19.5%
time of day
Morning
15.0%
Noon
16.1%
Afternoon
35.0%
Evening
25.7%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Baby Magic consumers purchase?

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Why do Baby Magic consumers try new brands?

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Where do Baby Magic consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Baby Magic Target Market

Arrow and target

Who actually buys Baby Magic? Do these consumers match the intended target market of Baby Magic?

Thought bubble

What motivates the target market to purchase Baby Magic?

magnifying glass

What other target market should Baby Magic look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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