Baby Ruth Consumer Insights

Who buys Baby Ruth?

A Baby Ruth consumer is generally slightly higher income, African American, and senior age. Baby Ruth consumers are more likely to purchase Baby Ruth during larger pantry stocking trips. Brands such as Snickers, Twix, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Baby Ruth Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
6.3%
Total Basket $ (median)
$15.86

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Baby Ruth Consumer Demographics

demographic
index
Female
93
Male
164
<24
62
25-34
87
35-44
89
45-54
116
55-64
150
65+
165
African American
327
Asian
79
Caucasian
95
Hispanic
73
demographic
index
Has Kids
88
No Kids
127
- $20k
131
$20k-40k
95
$40k-60k
93
$60k-80k
95
$80k-100k
143
$100k-125k
78
$125k +
80
No College
100
College
103
Adv. Degree
83

Understand Baby Ruth Consumer Behavior

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Baby Ruth Basket Affinity & Size

brand
basket affinity
Snickers 25.9x
Twix 20.4x
Kit Kat 13.4x
Reese's Peanut Butter Cups 11.0x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
239

Where is Baby Ruth Purchased?

channels
index
Club
203
Dollar
933
Drug
156
Food
94
Gas & Convenience
233
Mass
35
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.5x
Hawaiian Punch 1.5x
Armour 1.5x
Hostess 1.5x

How Did They Pay?

method
index
Cash
165
Credit
84
Debit
86
Food Stamps
85

When is Baby Ruth Purchased?

day of week
Sun
12.9%
Mon
18.5%
Tue
13.0%
Wed
12.9%
Thu
12.9%
Fri
14.8%
Sat
15.0%
time of day
Morning
21.3%
Noon
16.1%
Afternoon
32.8%
Evening
24.8%
Late
5.1%

About Our Baby Ruth Consumer Insights

How do we know who buys Baby Ruth? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Baby Ruth consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.