Babybel Cheese Consumer Insights

Who buys Babybel Cheese? A Babybel Cheese consumer is generally very high income, Caucasian, and senior age. Babybel Cheese consumers are more likely to purchase Babybel Cheese during larger pantry stocking trips. Brands such as Fresh Selections, Taylor Farms, and Sabra also tend to be purchased in the same trip. Sample consumer insights data below.

Babybel Cheese Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.79
% of Basket $ (median)
6.2%
Total Basket $ (median)
$93.20

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  • Attitudinal surveys
  • Recent demographic data

Babybel Cheese Consumer Demographics

demographic
index
Female
101
Male
90
<24
46
25-34
70
35-44
119
45-54
106
55-64
91
65+
150
African American
42
Asian
35
Caucasian
115
Hispanic
55
demographic
index
Has Kids
105
No Kids
88
- $20k
65
$20k-40k
63
$40k-60k
78
$60k-80k
106
$80k-100k
118
$100k-125k
137
$125k +
145
No College
50
College
104
Adv. Degree
140

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Babybel Cheese Basket Affinity & Size

brand
basket affinity
Fresh Selections 9.9x
Taylor Farms 9.2x
Sabra 6.1x
Horizon Organic 5.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
441

Where is Babybel Cheese Purchased?

channels
index
Club
425
Drug
6
Food
148
Gas & Convenience
21
Mass
12
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.3x
Horizon Organic 1.6x
Pop-Tarts 1.6x
Sparkling Ice 1.6x

How Did They Pay?

method
index
Cash
49
Credit
128
Debit
103
Food Stamps
88

When is Babybel Cheese Purchased?

day of week
Sun
20.4%
Mon
12.7%
Tue
11.7%
Wed
12.5%
Thu
11.9%
Fri
14.3%
Sat
16.6%
time of day
Morning
14.1%
Noon
19.3%
Afternoon
36.4%
Evening
26.4%
Late
3.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Babybel Cheese consumers purchase?

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Why do Babybel Cheese consumers try new brands?

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Where do Babybel Cheese consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Babybel Cheese Target Market

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Who actually buys Babybel Cheese? Do these consumers match the intended target market of Babybel Cheese?

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What motivates the target market to purchase Babybel Cheese?

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What other target market should Babybel Cheese look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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