Babybel Cheese Consumer Insights

Who buys Babybel Cheese?

A Babybel Cheese consumer is generally very high income, Caucasian, and senior age. Babybel Cheese consumers are more likely to purchase Babybel Cheese during larger pantry stocking trips. Brands such as Fresh Selections, Taylor Farms, and Sabra also tend to be purchased in the same trip. See sample consumer insights data below.

Babybel Cheese Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.79
% of Basket $ (median)
6.2%
Total Basket $ (median)
$93.20

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Babybel Cheese Consumer Demographics

demographic
index
Female
101
Male
90
<24
46
25-34
70
35-44
119
45-54
106
55-64
91
65+
150
African American
42
Asian
35
Caucasian
115
Hispanic
55
demographic
index
Has Kids
105
No Kids
88
- $20k
65
$20k-40k
63
$40k-60k
78
$60k-80k
106
$80k-100k
118
$100k-125k
137
$125k +
145
No College
50
College
104
Adv. Degree
140

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Babybel Cheese Basket Affinity & Size

brand
basket affinity
Fresh Selections 9.9x
Taylor Farms 9.2x
Sabra 6.1x
Horizon Organic 5.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
441

Where is Babybel Cheese Purchased?

channels
index
Club
425
Drug
6
Food
148
Gas & Convenience
21
Mass
12
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.3x
Horizon Organic 1.6x
Pop-Tarts 1.6x
Sparkling Ice 1.6x

How Did They Pay?

method
index
Cash
49
Credit
128
Debit
103
Food Stamps
88

When is Babybel Cheese Purchased?

day of week
Sun
20.4%
Mon
12.7%
Tue
11.7%
Wed
12.5%
Thu
11.9%
Fri
14.3%
Sat
16.6%
time of day
Morning
14.1%
Noon
19.3%
Afternoon
36.4%
Evening
26.4%
Late
3.7%

Get More Babybel Cheese Data

Contact us for the latest Babybel Cheese consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Babybel Cheese consumers switch to?

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Why do consumers stop buying Babybel Cheese products?

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Which retailers do Babybel Cheese shoppers prefer to shop at?

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What motivates consumers to try Babybel Cheese products?

Research the Babybel Cheese Target Market

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Who actually buys Babybel Cheese? Do these consumers match the intended target market of Babybel Cheese?

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What motivates the target market to buy Babybel Cheese?

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What other target market should Babybel Cheese look at?

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Which other brands have a similar target market?

About Our Babybel Cheese Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.