Babyganics Consumer Insights

Who buys Babyganics?

A Babyganics consumer is generally slightly higher income, Asian, and young adult age. Babyganics consumers are more likely to purchase Babyganics during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Babyganics Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.09
% of Basket $ (median)
17.3%
Total Basket $ (median)
$46.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Babyganics Consumer Demographics

demographic
index
Female
102
Male
82
<24
113
25-34
195
35-44
94
45-54
25
55-64
24
65+
22
African American
74
Asian
210
Caucasian
91
Hispanic
83
demographic
index
Has Kids
118
No Kids
58
- $20k
66
$20k-40k
79
$40k-60k
93
$60k-80k
107
$80k-100k
122
$100k-125k
120
$125k +
109
No College
46
College
102
Adv. Degree
156

Understand Babyganics Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Babyganics Basket Affinity & Size

brand
basket affinity
Gerber Graduates 32.3x
Gerber 26.9x
Archer Farms 22.3x
Huggies 18.8x
basket size
index
Urgent Need (1-2 Items)
40
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
186

Where is Babyganics Purchased?

channels
index
Beauty
83
Dollar
0
Drug
137
Food
5
Mass
195
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.5x
Horizon Organic 2.1x
Huggies 2.0x
Gerber 2.0x

How Did They Pay?

method
index
Cash
56
Credit
90
Debit
133
Food Stamps
10

When is Babyganics Purchased?

day of week
Sun
14.7%
Mon
12.6%
Tue
13.1%
Wed
12.5%
Thu
13.9%
Fri
15.8%
Sat
17.3%
time of day
Morning
15.4%
Noon
19.4%
Afternoon
36.8%
Evening
24.1%
Late
4.2%

About Our Babyganics Consumer Insights

How do we know who buys Babyganics? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Babyganics consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.