Babyganics Consumer Insights

Who buys Babyganics? A Babyganics consumer is generally slightly higher income, Asian, and young adult age. Babyganics consumers are more likely to purchase Babyganics during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Babyganics Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.09
% of Basket $ (median)
17.3%
Total Basket $ (median)
$46.82

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Babyganics Consumer Demographics

demographic
index
Female
102
Male
82
<24
113
25-34
195
35-44
94
45-54
25
55-64
24
65+
22
African American
74
Asian
210
Caucasian
91
Hispanic
83
demographic
index
Has Kids
118
No Kids
58
- $20k
66
$20k-40k
79
$40k-60k
93
$60k-80k
107
$80k-100k
122
$100k-125k
120
$125k +
109
No College
46
College
102
Adv. Degree
156

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Babyganics Basket Affinity & Size

brand
basket affinity
Gerber Graduates 32.3x
Gerber 26.9x
Archer Farms 22.3x
Huggies 18.8x
basket size
index
Urgent Need (1-2 Items)
40
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
186

Where is Babyganics Purchased?

channels
index
Beauty
83
Dollar
0
Drug
137
Food
5
Mass
195
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.5x
Horizon Organic 2.1x
Huggies 2.0x
Gerber 2.0x

How Did They Pay?

method
index
Cash
56
Credit
90
Debit
133
Food Stamps
10

When is Babyganics Purchased?

day of week
Sun
14.7%
Mon
12.6%
Tue
13.1%
Wed
12.5%
Thu
13.9%
Fri
15.8%
Sat
17.3%
time of day
Morning
15.4%
Noon
19.4%
Afternoon
36.8%
Evening
24.1%
Late
4.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Babyganics consumers purchase?

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Why do Babyganics consumers try new brands?

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Where do Babyganics consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Babyganics Target Market

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Who actually buys Babyganics? Do these consumers match the intended target market of Babyganics?

Thought bubble

What motivates the target market to purchase Babyganics?

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What other target market should Babyganics look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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