Babyganics Consumer Insights

Who buys Babyganics?

A Babyganics consumer is generally slightly higher income, Asian, and young adult age. Babyganics consumers are more likely to purchase Babyganics during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Babyganics Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.09
% of Basket $ (median)
17.3%
Total Basket $ (median)
$46.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Babyganics Consumer Demographics

demographic
index
Female
102
Male
82
<24
113
25-34
195
35-44
94
45-54
25
55-64
24
65+
22
African American
74
Asian
210
Caucasian
91
Hispanic
83
demographic
index
Has Kids
118
No Kids
58
- $20k
66
$20k-40k
79
$40k-60k
93
$60k-80k
107
$80k-100k
122
$100k-125k
120
$125k +
109
No College
46
College
102
Adv. Degree
156

Understand Babyganics Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Babyganics Basket Affinity & Size

brand
basket affinity
Gerber Graduates 32.3x
Gerber 26.9x
Archer Farms 22.3x
Huggies 18.8x
basket size
index
Urgent Need (1-2 Items)
40
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
186

Where is Babyganics Purchased?

channels
index
Beauty
83
Dollar
0
Drug
137
Food
5
Mass
195
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.5x
Horizon Organic 2.1x
Huggies 2.0x
Gerber 2.0x

How Did They Pay?

method
index
Cash
56
Credit
90
Debit
133
Food Stamps
10

When is Babyganics Purchased?

day of week
Sun
14.7%
Mon
12.6%
Tue
13.1%
Wed
12.5%
Thu
13.9%
Fri
15.8%
Sat
17.3%
time of day
Morning
15.4%
Noon
19.4%
Afternoon
36.8%
Evening
24.1%
Late
4.2%

Get More Babyganics Data

Contact us for the latest Babyganics consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Babyganics consumers switch to?

Stop sign

Why do consumers stop buying Babyganics products?

Store front

Which retailers do Babyganics shoppers prefer to shop at?

Sale sign

What motivates consumers to try Babyganics products?

Research the Babyganics Target Market

Arrow and target

Who actually buys Babyganics? Do these consumers match the intended target market of Babyganics?

Thought bubble

What motivates the target market to purchase Babyganics?

Magnifying glass

What other target market should Babyganics look at?

Venn diagram

Which other brands have a similar target market?

About Our Babyganics Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.