Bacardi Consumer Insights

Who buys Bacardi?

A Bacardi consumer is generally very high income, Hispanic, and older age. Bacardi consumers are more likely to purchase Bacardi during larger pantry stocking trips. Brands such as Sprite, Bud Light, and Diet Dr Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

Bacardi Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$13.95
% of Basket $ (median)
30.6%
Total Basket $ (median)
$45.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bacardi Consumer Demographics

demographic
index
Female
95
Male
152
<24
96
25-34
98
35-44
86
45-54
107
55-64
162
65+
91
African American
86
Asian
82
Caucasian
99
Hispanic
138
demographic
index
Has Kids
88
No Kids
128
- $20k
70
$20k-40k
100
$40k-60k
114
$60k-80k
78
$80k-100k
101
$100k-125k
99
$125k +
130
No College
91
College
107
Adv. Degree
78

Understand Bacardi Consumer Behavior

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Bacardi Basket Affinity & Size

brand
basket affinity
Sprite 6.9x
Bud Light 6.8x
Diet Dr Pepper 6.3x
Smart Balance 6.1x
basket size
index
Urgent Need (1-2 Items)
81
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
181

Where is Bacardi Purchased?

channels
index
Club
183
Dollar
2
Drug
141
Food
125
Gas & Convenience
168
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.5x
Monster Energy 1.5x
Bud Light 1.5x
Oroweat 1.5x

How Did They Pay?

method
index
Cash
112
Credit
114
Debit
93
Food Stamps
21

When is Bacardi Purchased?

day of week
Sun
10.4%
Mon
10.2%
Tue
11.1%
Wed
11.5%
Thu
13.6%
Fri
21.7%
Sat
21.5%
time of day
Morning
9.0%
Noon
15.5%
Afternoon
37.1%
Evening
32.4%
Late
6.1%

Get More Bacardi Data

Contact us for the latest Bacardi consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Bacardi consumers switch to?

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Why do consumers stop buying Bacardi products?

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Which retailers do Bacardi shoppers prefer to shop at?

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What motivates consumers to try Bacardi products?

Research the Bacardi Target Market

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Who actually buys Bacardi? Do these consumers match the intended target market of Bacardi?

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What motivates the target market to buy Bacardi?

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What other target market should Bacardi look at?

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Which other brands have a similar target market?

About Our Bacardi Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.