Bacardi Consumer Insights

Who buys Bacardi?

A Bacardi consumer is generally very high income, Hispanic, and older age. Bacardi consumers are more likely to purchase Bacardi during larger pantry stocking trips. Brands such as Sprite, Bud Light, and Diet Dr Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

Bacardi Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$13.95
% of Basket $ (median)
30.6%
Total Basket $ (median)
$45.52

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bacardi Consumer Demographics

demographic
index
Female
95
Male
152
<24
96
25-34
98
35-44
86
45-54
107
55-64
162
65+
91
African American
86
Asian
82
Caucasian
99
Hispanic
138
demographic
index
Has Kids
88
No Kids
128
- $20k
70
$20k-40k
100
$40k-60k
114
$60k-80k
78
$80k-100k
101
$100k-125k
99
$125k +
130
No College
91
College
107
Adv. Degree
78

Understand Bacardi Consumer Behavior

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Bacardi Basket Affinity & Size

brand
basket affinity
Sprite 6.9x
Bud Light 6.8x
Diet Dr Pepper 6.3x
Smart Balance 6.1x
basket size
index
Urgent Need (1-2 Items)
81
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
181

Where is Bacardi Purchased?

channels
index
Club
183
Dollar
2
Drug
141
Food
125
Gas & Convenience
168
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.5x
Monster Energy 1.5x
Bud Light 1.5x
Oroweat 1.5x

How Did They Pay?

method
index
Cash
112
Credit
114
Debit
93
Food Stamps
21

When is Bacardi Purchased?

day of week
Sun
10.4%
Mon
10.2%
Tue
11.1%
Wed
11.5%
Thu
13.6%
Fri
21.7%
Sat
21.5%
time of day
Morning
9.0%
Noon
15.5%
Afternoon
37.1%
Evening
32.4%
Late
6.1%

About Our Bacardi Consumer Insights

How do we know who buys Bacardi? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Bacardi consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.