Bacardi Consumer Insights

Who buys Bacardi? Bacardi consumers are generally very high income, Hispanic, and older age. Bacardi consumers are more likely to purchase Bacardi during larger pantry stocking trips. Brands such as Sprite, Bud Light, and Diet Dr Pepper also tend to be purchased in the same trip. Sample consumer insights data below.

Bacardi Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.95
% of Basket $ (median)
30.6%
Total Basket $ (median)
$45.52

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bacardi Consumer Demographics

demographic
index
Female
95
Male
152
<24
96
25-34
98
35-44
86
45-54
107
55-64
162
65+
91
African American
86
Asian
82
Caucasian
99
Hispanic
138
demographic
index
Has Kids
88
No Kids
128
- $20k
70
$20k-40k
100
$40k-60k
114
$60k-80k
78
$80k-100k
101
$100k-125k
99
$125k +
130
No College
91
College
107
Adv. Degree
78

Understand Bacardi Consumer Behavior

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Bacardi Basket Affinity & Size

brand
basket affinity
Sprite 6.9x
Bud Light 6.8x
Diet Dr Pepper 6.3x
Smart Balance 6.1x
basket size
index
Urgent Need (1-2 Items)
81
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
181

Where is Bacardi Purchased?

channels
index
Club
183
Dollar
2
Drug
141
Food
125
Gas & Convenience
168
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.5x
Monster Energy 1.5x
Bud Light 1.5x
Oroweat 1.5x

How Did They Pay?

method
index
Cash
112
Credit
114
Debit
93
Food Stamps
21

When is Bacardi Purchased?

day of week
Sun
10.4%
Mon
10.2%
Tue
11.1%
Wed
11.5%
Thu
13.6%
Fri
21.7%
Sat
21.5%
time of day
Morning
9.0%
Noon
15.5%
Afternoon
37.1%
Evening
32.4%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bacardi consumers purchase?

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Why do Bacardi consumers try new brands?

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Where do Bacardi consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bacardi Target Market

Arrow and target

Who actually buys Bacardi? Do these consumers match the intended target market of Bacardi?

Thought bubble

What motivates the target market to purchase Bacardi?

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What other target market should Bacardi look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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