Bachman Consumer Insights

Who buys Bachman?

A Bachman consumer is generally very high income, Caucasian, and upper middle age. Bachman consumers are more likely to purchase Bachman during larger pantry stocking trips. Brands such as Perdue, Utz, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Bachman Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.5%
Total Basket $ (median)
$67.08

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bachman Consumer Demographics

demographic
index
Female
99
Male
108
<24
57
25-34
69
35-44
110
45-54
127
55-64
105
65+
91
African American
68
Asian
83
Caucasian
113
Hispanic
34
demographic
index
Has Kids
103
No Kids
92
- $20k
83
$20k-40k
82
$40k-60k
91
$60k-80k
96
$80k-100k
100
$100k-125k
106
$125k +
151
No College
107
College
95
Adv. Degree
115

Understand Bachman Consumer Behavior

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Bachman Basket Affinity & Size

brand
basket affinity
Perdue 10.3x
Utz 9.3x
YoCrunch 8.7x
Entenmann's 8.7x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
426

Where is Bachman Purchased?

channels
index
Dollar
11
Drug
20
Food
258
Gas & Convenience
40
Mass
24
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.7x
Utz 2.7x
Entenmann's 2.4x
Goya 2.3x

How Did They Pay?

method
index
Cash
158
Credit
99
Debit
74
Food Stamps
90

When is Bachman Purchased?

day of week
Sun
20.7%
Mon
13.5%
Tue
12.1%
Wed
11.5%
Thu
11.2%
Fri
14.6%
Sat
16.4%
time of day
Morning
16.6%
Noon
17.1%
Afternoon
33.7%
Evening
26.2%
Late
6.4%

About Our Bachman Consumer Insights

How do we know who buys Bachman? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Bachman consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.