Bachman Consumer Insights

Who buys Bachman?

A Bachman consumer is generally very high income, Caucasian, and upper middle age. Bachman consumers are more likely to purchase Bachman during larger pantry stocking trips. Brands such as Perdue, Utz, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Bachman Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.5%
Total Basket $ (median)
$67.08

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bachman Consumer Demographics

demographic
index
Female
99
Male
108
<24
57
25-34
69
35-44
110
45-54
127
55-64
105
65+
91
African American
68
Asian
83
Caucasian
113
Hispanic
34
demographic
index
Has Kids
103
No Kids
92
- $20k
83
$20k-40k
82
$40k-60k
91
$60k-80k
96
$80k-100k
100
$100k-125k
106
$125k +
151
No College
107
College
95
Adv. Degree
115

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Bachman Basket Affinity & Size

brand
basket affinity
Perdue 10.3x
Utz 9.3x
YoCrunch 8.7x
Entenmann's 8.7x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
426

Where is Bachman Purchased?

channels
index
Dollar
11
Drug
20
Food
258
Gas & Convenience
40
Mass
24
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.7x
Utz 2.7x
Entenmann's 2.4x
Goya 2.3x

How Did They Pay?

method
index
Cash
158
Credit
99
Debit
74
Food Stamps
90

When is Bachman Purchased?

day of week
Sun
20.7%
Mon
13.5%
Tue
12.1%
Wed
11.5%
Thu
11.2%
Fri
14.6%
Sat
16.4%
time of day
Morning
16.6%
Noon
17.1%
Afternoon
33.7%
Evening
26.2%
Late
6.4%

Get More Bachman Data

Contact us for the latest Bachman consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Bachman consumers switch to?

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Why do consumers stop buying Bachman products?

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Which retailers do Bachman shoppers prefer to shop at?

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What motivates consumers to try Bachman products?

Research the Bachman Target Market

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Who actually buys Bachman? Do these consumers match the intended target market of Bachman?

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What motivates the target market to buy Bachman?

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What other target market should Bachman look at?

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Which other brands have a similar target market?

About Our Bachman Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.