Bachman Jax Consumer Insights

Who buys Bachman Jax?

A Bachman Jax consumer is generally median income, Caucasian, and older age. Bachman Jax consumers are more likely to purchase Bachman Jax during larger pantry stocking trips. Brands such as Utz, Perdue, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Bachman Jax Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.0%
Total Basket $ (median)
$62.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bachman Jax Consumer Demographics

demographic
index
Female
99
Male
114
<24
60
25-34
76
35-44
103
45-54
124
55-64
132
65+
57
African American
82
Asian
41
Caucasian
117
Hispanic
33
demographic
index
Has Kids
103
No Kids
94
- $20k
78
$20k-40k
95
$40k-60k
100
$60k-80k
121
$80k-100k
100
$100k-125k
76
$125k +
113
No College
144
College
94
Adv. Degree
76

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Bachman Jax Basket Affinity & Size

brand
basket affinity
Utz 15.4x
Perdue 11.9x
YoCrunch 5.9x
Entenmann's 5.8x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
453

Where is Bachman Jax Purchased?

channels
index
Dollar
26
Drug
26
Food
254
Gas & Convenience
37
Mass
25
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 3.3x
Perdue 2.9x
Entenmann's 2.8x
Smart Balance 2.3x

How Did They Pay?

method
index
Cash
174
Credit
89
Debit
71
Food Stamps
118

When is Bachman Jax Purchased?

day of week
Sun
21.1%
Mon
12.5%
Tue
10.6%
Wed
11.3%
Thu
11.1%
Fri
15.0%
Sat
18.4%
time of day
Morning
14.1%
Noon
15.0%
Afternoon
34.8%
Evening
27.7%
Late
8.4%

About Our Bachman Jax Consumer Insights

How do we know who buys Bachman Jax? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Bachman Jax consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.