Bachman Jax Consumer Insights

Who buys Bachman Jax? Bachman Jax consumers are generally median income, Caucasian, and older age. Bachman Jax consumers are more likely to purchase Bachman Jax during larger pantry stocking trips. Brands such as Utz, Perdue, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Bachman Jax Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.0%
Total Basket $ (median)
$62.34

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bachman Jax Consumer Demographics

demographic
index
Female
99
Male
114
<24
60
25-34
76
35-44
103
45-54
124
55-64
132
65+
57
African American
82
Asian
41
Caucasian
117
Hispanic
33
demographic
index
Has Kids
103
No Kids
94
- $20k
78
$20k-40k
95
$40k-60k
100
$60k-80k
121
$80k-100k
100
$100k-125k
76
$125k +
113
No College
144
College
94
Adv. Degree
76

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Bachman Jax Basket Affinity & Size

brand
basket affinity
Utz 15.4x
Perdue 11.9x
YoCrunch 5.9x
Entenmann's 5.8x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
453

Where is Bachman Jax Purchased?

channels
index
Dollar
26
Drug
26
Food
254
Gas & Convenience
37
Mass
25
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 3.3x
Perdue 2.9x
Entenmann's 2.8x
Smart Balance 2.3x

How Did They Pay?

method
index
Cash
174
Credit
89
Debit
71
Food Stamps
118

When is Bachman Jax Purchased?

day of week
Sun
21.1%
Mon
12.5%
Tue
10.6%
Wed
11.3%
Thu
11.1%
Fri
15.0%
Sat
18.4%
time of day
Morning
14.1%
Noon
15.0%
Afternoon
34.8%
Evening
27.7%
Late
8.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bachman Jax consumers purchase?

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Why do Bachman Jax consumers try new brands?

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Where do Bachman Jax consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bachman Jax Target Market

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Who actually buys Bachman Jax? Do these consumers match the intended target market of Bachman Jax?

Thought bubble

What motivates the target market to purchase Bachman Jax?

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What other target market should Bachman Jax look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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