Back To Nature Consumer Insights

Who buys Back To Nature?

A Back To Nature consumer is generally very high income, Caucasian, and lower middle age. Back To Nature consumers are more likely to purchase Back To Nature during larger pantry stocking trips. Brands such as Arnold, V8, and Kelloggs Special K also tend to be purchased in the same trip. See sample consumer insights data below.

Back To Nature Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.00
% of Basket $ (median)
5.7%
Total Basket $ (median)
$87.59

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Back To Nature Consumer Demographics

demographic
index
Female
99
Male
110
<24
67
25-34
101
35-44
111
45-54
88
55-64
91
65+
77
African American
91
Asian
67
Caucasian
104
Hispanic
79
demographic
index
Has Kids
111
No Kids
76
- $20k
68
$20k-40k
69
$40k-60k
87
$60k-80k
107
$80k-100k
106
$100k-125k
125
$125k +
144
No College
59
College
98
Adv. Degree
160

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Back To Nature Basket Affinity & Size

brand
basket affinity
Arnold 10.9x
V8 8.0x
Kelloggs Special K 7.4x
Nabisco Triscuit 7.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
454

Where is Back To Nature Purchased?

channels
index
Club
181
Dollar
1
Drug
14
Food
177
Mass
45
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Arnold 1.8x
Eggland's Best 1.7x
Goya 1.6x

How Did They Pay?

method
index
Cash
67
Credit
139
Debit
85
Food Stamps
85

When is Back To Nature Purchased?

day of week
Sun
15.7%
Mon
13.8%
Tue
11.6%
Wed
13.2%
Thu
13.8%
Fri
14.4%
Sat
17.5%
time of day
Morning
12.9%
Noon
18.3%
Afternoon
37.8%
Evening
26.2%
Late
4.8%

Get More Back To Nature Data

Contact us for the latest Back To Nature consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Back To Nature consumers switch to?

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Why do consumers stop buying Back To Nature products?

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Which retailers do Back To Nature shoppers prefer to shop at?

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What motivates consumers to try Back To Nature products?

Research the Back To Nature Target Market

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Who actually buys Back To Nature? Do these consumers match the intended target market of Back To Nature?

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What motivates the target market to buy Back To Nature?

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What other target market should Back To Nature look at?

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Which other brands have a similar target market?

About Our Back To Nature Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.