Back To Nature Consumer Insights

Who buys Back To Nature? A Back To Nature consumer is generally very high income, Caucasian, and lower middle age. Back To Nature consumers are more likely to purchase Back To Nature during larger pantry stocking trips. Brands such as Arnold, V8, and Kelloggs Special K also tend to be purchased in the same trip. Sample consumer insights data below.

Back To Nature Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.00
% of Basket $ (median)
5.7%
Total Basket $ (median)
$87.59

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Back To Nature Consumer Demographics

demographic
index
Female
99
Male
110
<24
67
25-34
101
35-44
111
45-54
88
55-64
91
65+
77
African American
91
Asian
67
Caucasian
104
Hispanic
79
demographic
index
Has Kids
111
No Kids
76
- $20k
68
$20k-40k
69
$40k-60k
87
$60k-80k
107
$80k-100k
106
$100k-125k
125
$125k +
144
No College
59
College
98
Adv. Degree
160

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Back To Nature Basket Affinity & Size

brand
basket affinity
Arnold 10.9x
V8 8.0x
Kelloggs Special K 7.4x
Nabisco Triscuit 7.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
454

Where is Back To Nature Purchased?

channels
index
Club
181
Dollar
1
Drug
14
Food
177
Mass
45
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Arnold 1.8x
Eggland's Best 1.7x
Goya 1.6x

How Did They Pay?

method
index
Cash
67
Credit
139
Debit
85
Food Stamps
85

When is Back To Nature Purchased?

day of week
Sun
15.7%
Mon
13.8%
Tue
11.6%
Wed
13.2%
Thu
13.8%
Fri
14.4%
Sat
17.5%
time of day
Morning
12.9%
Noon
18.3%
Afternoon
37.8%
Evening
26.2%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Back To Nature consumers purchase?

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Why do Back To Nature consumers try new brands?

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Where do Back To Nature consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Back To Nature Target Market

Arrow and target

Who actually buys Back To Nature? Do these consumers match the intended target market of Back To Nature?

Thought bubble

What motivates the target market to purchase Back To Nature?

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What other target market should Back To Nature look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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