Badia Consumer Insights

Who buys Badia?

A Badia consumer is generally lower income, Hispanic, and upper middle age. Badia consumers are more likely to purchase Badia during larger pantry stocking trips. Brands such as Goya, Sunny Meadow, and Bertolli also tend to be purchased in the same trip. See sample consumer insights data below.

Badia Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
3.5%
Total Basket $ (median)
$56.34

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Badia Consumer Demographics

demographic
index
Female
99
Male
105
<24
101
25-34
101
35-44
98
45-54
104
55-64
99
65+
95
African American
202
Asian
57
Caucasian
77
Hispanic
291
demographic
index
Has Kids
96
No Kids
108
- $20k
125
$20k-40k
125
$40k-60k
109
$60k-80k
97
$80k-100k
88
$100k-125k
80
$125k +
73
No College
101
College
100
Adv. Degree
97

Understand Badia Consumer Behavior

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Badia Basket Affinity & Size

brand
basket affinity
Goya 21.4x
Sunny Meadow 5.9x
Bertolli 4.7x
Almond Breeze 4.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
462

Where is Badia Purchased?

channels
index
Club
6
Dollar
1
Drug
10
Food
226
Gas & Convenience
32
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.8x
Sunny Meadow 1.6x
Perdue 1.5x
Boars Head 1.4x

How Did They Pay?

method
index
Cash
103
Credit
77
Debit
107
Food Stamps
228

When is Badia Purchased?

day of week
Sun
17.8%
Mon
13.3%
Tue
12.5%
Wed
12.1%
Thu
11.8%
Fri
14.0%
Sat
18.5%
time of day
Morning
14.3%
Noon
17.9%
Afternoon
35.5%
Evening
27.1%
Late
5.2%

About Our Badia Consumer Insights

How do we know who buys Badia? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Badia consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.