Badia Consumer Insights

Who buys Badia?

A Badia consumer is generally lower income, Hispanic, and upper middle age. Badia consumers are more likely to purchase Badia during larger pantry stocking trips. Brands such as Goya, Sunny Meadow, and Bertolli also tend to be purchased in the same trip. See sample consumer insights data below.

Badia Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.98
% of Basket $ (median)
3.5%
Total Basket $ (median)
$56.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Badia Consumer Demographics

demographic
index
Female
99
Male
105
<24
101
25-34
101
35-44
98
45-54
104
55-64
99
65+
95
African American
202
Asian
57
Caucasian
77
Hispanic
291
demographic
index
Has Kids
96
No Kids
108
- $20k
125
$20k-40k
125
$40k-60k
109
$60k-80k
97
$80k-100k
88
$100k-125k
80
$125k +
73
No College
101
College
100
Adv. Degree
97

Understand Badia Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Badia Basket Affinity & Size

brand
basket affinity
Goya 21.4x
Sunny Meadow 5.9x
Bertolli 4.7x
Almond Breeze 4.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
462

Where is Badia Purchased?

channels
index
Club
6
Dollar
1
Drug
10
Food
226
Gas & Convenience
32
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.8x
Sunny Meadow 1.6x
Perdue 1.5x
Boars Head 1.4x

How Did They Pay?

method
index
Cash
103
Credit
77
Debit
107
Food Stamps
228

When is Badia Purchased?

day of week
Sun
17.8%
Mon
13.3%
Tue
12.5%
Wed
12.1%
Thu
11.8%
Fri
14.0%
Sat
18.5%
time of day
Morning
14.3%
Noon
17.9%
Afternoon
35.5%
Evening
27.1%
Late
5.2%

Get More Badia Data

Contact us for the latest Badia consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Badia consumers switch to?

Stop sign

Why do consumers stop buying Badia products?

Store front

Which retailers do Badia shoppers prefer to shop at?

Sale sign

What motivates consumers to try Badia products?

Research the Badia Target Market

Arrow and target

Who actually buys Badia? Do these consumers match the intended target market of Badia?

Thought bubble

What motivates the target market to buy Badia?

Magnifying glass

What other target market should Badia look at?

Venn diagram

Which other brands have a similar target market?

About Our Badia Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.