Badia Consumer Insights

Who buys Badia? Badia consumers are generally lower income, Hispanic, and upper middle age. Badia consumers are more likely to purchase Badia during larger pantry stocking trips. Brands such as Goya, Sunny Meadow, and Bertolli also tend to be purchased in the same trip. Sample consumer insights data below.

Badia Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
3.5%
Total Basket $ (median)
$56.34

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Badia Consumer Demographics

demographic
index
Female
99
Male
105
<24
101
25-34
101
35-44
98
45-54
104
55-64
99
65+
95
African American
202
Asian
57
Caucasian
77
Hispanic
291
demographic
index
Has Kids
96
No Kids
108
- $20k
125
$20k-40k
125
$40k-60k
109
$60k-80k
97
$80k-100k
88
$100k-125k
80
$125k +
73
No College
101
College
100
Adv. Degree
97

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Badia Basket Affinity & Size

brand
basket affinity
Goya 21.4x
Sunny Meadow 5.9x
Bertolli 4.7x
Almond Breeze 4.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
462

Where is Badia Purchased?

channels
index
Club
6
Dollar
1
Drug
10
Food
226
Gas & Convenience
32
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.8x
Sunny Meadow 1.6x
Perdue 1.5x
Boars Head 1.4x

How Did They Pay?

method
index
Cash
103
Credit
77
Debit
107
Food Stamps
228

When is Badia Purchased?

day of week
Sun
17.8%
Mon
13.3%
Tue
12.5%
Wed
12.1%
Thu
11.8%
Fri
14.0%
Sat
18.5%
time of day
Morning
14.3%
Noon
17.9%
Afternoon
35.5%
Evening
27.1%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Badia consumers purchase?

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Why do Badia consumers try new brands?

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Where do Badia consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Badia Target Market

Arrow and target

Who actually buys Badia? Do these consumers match the intended target market of Badia?

Thought bubble

What motivates the target market to purchase Badia?

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What other target market should Badia look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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