Bagel Bites Consumer Insights

Who buys Bagel Bites? Bagel Bites consumers are generally very high income, Caucasian, and upper middle age. Bagel Bites consumers are more likely to purchase Bagel Bites during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Totino's Party Pizza, and Red Baron also tend to be purchased in the same trip. Sample consumer insights data below.

Bagel Bites Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.98
% of Basket $ (median)
5.7%
Total Basket $ (median)
$86.74

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bagel Bites Consumer Demographics

demographic
index
Female
102
Male
85
<24
115
25-34
94
35-44
106
45-54
116
55-64
62
65+
44
African American
58
Asian
71
Caucasian
107
Hispanic
90
demographic
index
Has Kids
116
No Kids
65
- $20k
99
$20k-40k
96
$40k-60k
97
$60k-80k
93
$80k-100k
103
$100k-125k
108
$125k +
110
No College
106
College
100
Adv. Degree
91

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Bagel Bites Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 11.1x
Totino's Party Pizza 5.6x
Red Baron 4.8x
Ore-Ida 4.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
483

Where is Bagel Bites Purchased?

channels
index
Beauty
2
Club
159
Dollar
41
Drug
14
Food
121
Gas & Convenience
11
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.6x
Red Baron 1.5x
Totino's Party Pizza 1.5x
YoCrunch 1.5x

How Did They Pay?

method
index
Cash
76
Credit
98
Debit
105
Food Stamps
180

When is Bagel Bites Purchased?

day of week
Sun
18.6%
Mon
13.0%
Tue
12.5%
Wed
12.2%
Thu
11.4%
Fri
14.8%
Sat
17.5%
time of day
Morning
12.7%
Noon
17.8%
Afternoon
35.0%
Evening
28.6%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bagel Bites consumers purchase?

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Why do Bagel Bites consumers try new brands?

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Where do Bagel Bites consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bagel Bites Target Market

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Who actually buys Bagel Bites? Do these consumers match the intended target market of Bagel Bites?

Thought bubble

What motivates the target market to purchase Bagel Bites?

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What other target market should Bagel Bites look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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