Bai5 Consumer Insights

Who buys Bai5? A Bai5 consumer is generally higher income, Asian, and upper middle age. Bai5 consumers are more likely to purchase Bai5 during larger pantry stocking trips. Brands such as Archer Farms, Gatorade, and Skippy also tend to be purchased in the same trip. Sample consumer insights data below.

Bai5 Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
8.5%
Total Basket $ (median)
$23.53

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bai5 Consumer Demographics

demographic
index
Female
98
Male
120
<24
107
25-34
80
35-44
112
45-54
124
55-64
65
65+
43
African American
81
Asian
107
Caucasian
104
Hispanic
66
demographic
index
Has Kids
96
No Kids
109
- $20k
76
$20k-40k
76
$40k-60k
76
$60k-80k
70
$80k-100k
96
$100k-125k
191
$125k +
148
No College
105
College
96
Adv. Degree
113

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Bai5 Basket Affinity & Size

brand
basket affinity
Archer Farms 14.8x
Gatorade 7.6x
Skippy 6.8x
Lean Cuisine 6.4x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
299

Where is Bai5 Purchased?

channels
index
Club
84
Dollar
1
Drug
160
Food
97
Gas & Convenience
33
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 1.8x
Fresh Selections 1.7x
Silk 1.6x
Lindt 1.6x

How Did They Pay?

method
index
Cash
84
Credit
115
Debit
97
Food Stamps
91

When is Bai5 Purchased?

day of week
Sun
21.5%
Mon
12.5%
Tue
11.5%
Wed
10.9%
Thu
12.5%
Fri
15.6%
Sat
15.5%
time of day
Morning
13.4%
Noon
16.8%
Afternoon
31.8%
Evening
31.8%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bai5 consumers purchase?

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Why do Bai5 consumers try new brands?

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Where do Bai5 consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bai5 Target Market

Arrow and target

Who actually buys Bai5? Do these consumers match the intended target market of Bai5?

Thought bubble

What motivates the target market to purchase Bai5?

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What other target market should Bai5 look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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