Bai5 Consumer Insights

Who buys Bai5?

A Bai5 consumer is generally higher income, Asian, and upper middle age. Bai5 consumers are more likely to purchase Bai5 during larger pantry stocking trips. Brands such as Archer Farms, Gatorade, and Skippy also tend to be purchased in the same trip. See sample consumer insights data below.

Bai5 Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
8.5%
Total Basket $ (median)
$23.53

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bai5 Consumer Demographics

demographic
index
Female
98
Male
120
<24
107
25-34
80
35-44
112
45-54
124
55-64
65
65+
43
African American
81
Asian
107
Caucasian
104
Hispanic
66
demographic
index
Has Kids
96
No Kids
109
- $20k
76
$20k-40k
76
$40k-60k
76
$60k-80k
70
$80k-100k
96
$100k-125k
191
$125k +
148
No College
105
College
96
Adv. Degree
113

Understand Bai5 Consumer Behavior

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Bai5 Basket Affinity & Size

brand
basket affinity
Archer Farms 14.8x
Gatorade 7.6x
Skippy 6.8x
Lean Cuisine 6.4x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
299

Where is Bai5 Purchased?

channels
index
Club
84
Dollar
1
Drug
160
Food
97
Gas & Convenience
33
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sparkling Ice 1.8x
Fresh Selections 1.7x
Silk 1.6x
Lindt 1.6x

How Did They Pay?

method
index
Cash
84
Credit
115
Debit
97
Food Stamps
91

When is Bai5 Purchased?

day of week
Sun
21.5%
Mon
12.5%
Tue
11.5%
Wed
10.9%
Thu
12.5%
Fri
15.6%
Sat
15.5%
time of day
Morning
13.4%
Noon
16.8%
Afternoon
31.8%
Evening
31.8%
Late
6.2%

About Our Bai5 Consumer Insights

How do we know who buys Bai5? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Bai5 consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.