Bailey Farms Inc Consumer Insights

Who buys Bailey Farms Inc? A Bailey Farms Inc consumer is generally slightly lower income, African American, and older age. Bailey Farms Inc consumers are more likely to purchase Bailey Farms Inc during larger pantry stocking trips. Brands such as Sunny Meadow, Marketside, and TURKEY KNOB also tend to be purchased in the same trip. Sample consumer insights data below.

Bailey Farms Inc Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.68
% of Basket $ (median)
2.4%
Total Basket $ (median)
$71.24

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bailey Farms Inc Consumer Demographics

demographic
index
Female
101
Male
86
<24
74
25-34
91
35-44
98
45-54
110
55-64
124
65+
111
African American
213
Asian
65
Caucasian
93
Hispanic
128
demographic
index
Has Kids
87
No Kids
130
- $20k
109
$20k-40k
92
$40k-60k
118
$60k-80k
109
$80k-100k
97
$100k-125k
101
$125k +
66
No College
84
College
103
Adv. Degree
107

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Bailey Farms Inc Basket Affinity & Size

brand
basket affinity
Sunny Meadow 18.3x
Marketside 9.7x
TURKEY KNOB 7.7x
Generic Pma 7.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
511

Where is Bailey Farms Inc Purchased?

channels
index
Food
28
Mass
199
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 3.4x
Borden 2.0x
Arnold 1.8x
Libby's 1.8x

How Did They Pay?

method
index
Cash
117
Credit
84
Debit
105
Food Stamps
144

When is Bailey Farms Inc Purchased?

day of week
Sun
20.4%
Mon
12.4%
Tue
12.2%
Wed
10.3%
Thu
11.2%
Fri
13.7%
Sat
19.8%
time of day
Morning
13.6%
Noon
17.1%
Afternoon
32.4%
Evening
29.2%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bailey Farms Inc consumers purchase?

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Why do Bailey Farms Inc consumers try new brands?

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Where do Bailey Farms Inc consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bailey Farms Inc Target Market

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Who actually buys Bailey Farms Inc? Do these consumers match the intended target market of Bailey Farms Inc?

Thought bubble

What motivates the target market to purchase Bailey Farms Inc?

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What other target market should Bailey Farms Inc look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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