Bailey Farms Inc Consumer Insights

Who buys Bailey Farms Inc?

A Bailey Farms Inc consumer is generally slightly lower income, African American, and older age. Bailey Farms Inc consumers are more likely to purchase Bailey Farms Inc during larger pantry stocking trips. Brands such as Sunny Meadow, Marketside, and TURKEY KNOB also tend to be purchased in the same trip. See sample consumer insights data below.

Bailey Farms Inc Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.68
% of Basket $ (median)
2.4%
Total Basket $ (median)
$71.24

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bailey Farms Inc Consumer Demographics

demographic
index
Female
101
Male
86
<24
74
25-34
91
35-44
98
45-54
110
55-64
124
65+
111
African American
213
Asian
65
Caucasian
93
Hispanic
128
demographic
index
Has Kids
87
No Kids
130
- $20k
109
$20k-40k
92
$40k-60k
118
$60k-80k
109
$80k-100k
97
$100k-125k
101
$125k +
66
No College
84
College
103
Adv. Degree
107

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Bailey Farms Inc Basket Affinity & Size

brand
basket affinity
Sunny Meadow 18.3x
Marketside 9.7x
TURKEY KNOB 7.7x
Generic Pma 7.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
511

Where is Bailey Farms Inc Purchased?

channels
index
Food
28
Mass
199
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 3.4x
Borden 2.0x
Arnold 1.8x
Libby's 1.8x

How Did They Pay?

method
index
Cash
117
Credit
84
Debit
105
Food Stamps
144

When is Bailey Farms Inc Purchased?

day of week
Sun
20.4%
Mon
12.4%
Tue
12.2%
Wed
10.3%
Thu
11.2%
Fri
13.7%
Sat
19.8%
time of day
Morning
13.6%
Noon
17.1%
Afternoon
32.4%
Evening
29.2%
Late
7.8%

Get More Bailey Farms Inc Data

Contact us for the latest Bailey Farms Inc consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Bailey Farms Inc consumers switch to?

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Why do consumers stop buying Bailey Farms Inc products?

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Which retailers do Bailey Farms Inc shoppers prefer to shop at?

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What motivates consumers to try Bailey Farms Inc products?

Research the Bailey Farms Inc Target Market

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Who actually buys Bailey Farms Inc? Do these consumers match the intended target market of Bailey Farms Inc?

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What motivates the target market to purchase Bailey Farms Inc?

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What other target market should Bailey Farms Inc look at?

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About Our Bailey Farms Inc Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.