Baileys Consumer Insights

Who buys Baileys?

A Baileys consumer is generally very high income, Caucasian, and senior age. Baileys consumers are more likely to purchase Baileys during larger pantry stocking trips. Brands such as Perdue, International Delight, and Birds Eye also tend to be purchased in the same trip. See sample consumer insights data below.

Baileys Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.4%
Total Basket $ (median)
$46.87

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Baileys Consumer Demographics

demographic
index
Female
99
Male
113
<24
88
25-34
82
35-44
98
45-54
109
55-64
137
65+
146
African American
92
Asian
87
Caucasian
104
Hispanic
90
demographic
index
Has Kids
89
No Kids
126
- $20k
101
$20k-40k
93
$40k-60k
88
$60k-80k
100
$80k-100k
102
$100k-125k
109
$125k +
117
No College
94
College
99
Adv. Degree
110

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Baileys Basket Affinity & Size

brand
basket affinity
Perdue 5.2x
International Delight 5.1x
Birds Eye 4.4x
Goya 4.3x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
376

Where is Baileys Purchased?

channels
index
Beauty
6
Club
104
Dollar
1
Drug
55
Food
189
Gas & Convenience
82
Mass
45
regions
hover to view index

What Else Do They Buy?

brand
household affinity
International Delight 1.7x
Maxwell House 1.5x
Coffee-mate 1.4x
Birds Eye Steamfresh 1.4x

How Did They Pay?

method
index
Cash
110
Credit
119
Debit
84
Food Stamps
60

When is Baileys Purchased?

day of week
Sun
15.2%
Mon
13.1%
Tue
11.7%
Wed
13.0%
Thu
11.5%
Fri
16.8%
Sat
18.6%
time of day
Morning
13.4%
Noon
15.8%
Afternoon
37.0%
Evening
28.0%
Late
5.9%

About Our Baileys Consumer Insights

How do we know who buys Baileys? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Baileys consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.