Baked! Cheetos Consumer Insights

Who buys Baked! Cheetos? A Baked! Cheetos consumer is generally slightly higher income, Hispanic, and adolescent age. Baked! Cheetos consumers are more likely to purchase Baked! Cheetos during larger pantry stocking trips. Brands such as General Mills Fiber One, Weight Watchers Smart Ones, and Hawaiian Punch also tend to be purchased in the same trip. Sample consumer insights data below.

Baked! Cheetos Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.5%
Total Basket $ (median)
$66.49

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Baked! Cheetos Consumer Demographics

demographic
index
Female
102
Male
76
<24
139
25-34
86
35-44
109
45-54
94
55-64
108
65+
77
African American
75
Asian
66
Caucasian
104
Hispanic
116
demographic
index
Has Kids
91
No Kids
120
- $20k
90
$20k-40k
74
$40k-60k
78
$60k-80k
99
$80k-100k
140
$100k-125k
109
$125k +
127
No College
73
College
103
Adv. Degree
117

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Baked! Cheetos Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 8.7x
Weight Watchers Smart Ones 7.6x
Hawaiian Punch 7.0x
V8 5.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
470

Where is Baked! Cheetos Purchased?

channels
index
Club
1
Dollar
2
Drug
27
Food
155
Gas & Convenience
1
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.5x
Lean Cuisine 1.5x
Horizon Organic 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
94
Credit
108
Debit
98
Food Stamps
98

When is Baked! Cheetos Purchased?

day of week
Sun
18.1%
Mon
12.4%
Tue
11.8%
Wed
11.9%
Thu
11.8%
Fri
15.1%
Sat
18.9%
time of day
Morning
13.3%
Noon
17.7%
Afternoon
34.8%
Evening
27.8%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Baked! Cheetos consumers purchase?

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Why do Baked! Cheetos consumers try new brands?

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Where do Baked! Cheetos consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Baked! Cheetos Target Market

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Who actually buys Baked! Cheetos? Do these consumers match the intended target market of Baked! Cheetos?

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What motivates the target market to purchase Baked! Cheetos?

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What other target market should Baked! Cheetos look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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