Baked! Cheetos Consumer Insights

Who buys Baked! Cheetos?

A Baked! Cheetos consumer is generally slightly higher income, Hispanic, and adolescent age. Baked! Cheetos consumers are more likely to purchase Baked! Cheetos during larger pantry stocking trips. Brands such as General Mills Fiber One, Weight Watchers Smart Ones, and Hawaiian Punch also tend to be purchased in the same trip. See sample consumer insights data below.

Baked! Cheetos Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.5%
Total Basket $ (median)
$66.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Baked! Cheetos Consumer Demographics

demographic
index
Female
102
Male
76
<24
139
25-34
86
35-44
109
45-54
94
55-64
108
65+
77
African American
75
Asian
66
Caucasian
104
Hispanic
116
demographic
index
Has Kids
91
No Kids
120
- $20k
90
$20k-40k
74
$40k-60k
78
$60k-80k
99
$80k-100k
140
$100k-125k
109
$125k +
127
No College
73
College
103
Adv. Degree
117

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Baked! Cheetos Basket Affinity & Size

brand
basket affinity
General Mills Fiber One 8.7x
Weight Watchers Smart Ones 7.6x
Hawaiian Punch 7.0x
V8 5.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
470

Where is Baked! Cheetos Purchased?

channels
index
Club
1
Dollar
2
Drug
27
Food
155
Gas & Convenience
1
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.5x
Lean Cuisine 1.5x
Horizon Organic 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
94
Credit
108
Debit
98
Food Stamps
98

When is Baked! Cheetos Purchased?

day of week
Sun
18.1%
Mon
12.4%
Tue
11.8%
Wed
11.9%
Thu
11.8%
Fri
15.1%
Sat
18.9%
time of day
Morning
13.3%
Noon
17.7%
Afternoon
34.8%
Evening
27.8%
Late
6.4%

Get More Baked! Cheetos Data

Contact us for the latest Baked! Cheetos consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Baked! Cheetos consumers switch to?

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Why do consumers stop buying Baked! Cheetos products?

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What motivates consumers to try Baked! Cheetos products?

Research the Baked! Cheetos Target Market

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Who actually buys Baked! Cheetos? Do these consumers match the intended target market of Baked! Cheetos?

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What motivates the target market to purchase Baked! Cheetos?

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What other target market should Baked! Cheetos look at?

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Which other brands have a similar target market?

About Our Baked! Cheetos Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.