Baked! Lays Consumer Insights

Who buys Baked! Lays?

A Baked! Lays consumer is generally very high income, Asian, and upper middle age. Baked! Lays consumers are more likely to purchase Baked! Lays during larger pantry stocking trips. Brands such as Lean Cuisine, Weight Watchers Smart Ones, and Dannon Oikos also tend to be purchased in the same trip. See sample consumer insights data below.

Baked! Lays Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.6%
Total Basket $ (median)
$53.46

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Baked! Lays Consumer Demographics

demographic
index
Female
100
Male
99
<24
101
25-34
85
35-44
105
45-54
112
55-64
96
65+
98
African American
52
Asian
111
Caucasian
105
Hispanic
71
demographic
index
Has Kids
99
No Kids
103
- $20k
89
$20k-40k
85
$40k-60k
98
$60k-80k
104
$80k-100k
98
$100k-125k
111
$125k +
116
No College
75
College
102
Adv. Degree
120

Understand Baked! Lays Consumer Behavior

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Baked! Lays Basket Affinity & Size

brand
basket affinity
Lean Cuisine 4.3x
Weight Watchers Smart Ones 4.3x
Dannon Oikos 3.7x
Kelloggs Special K 3.6x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
386

Where is Baked! Lays Purchased?

channels
index
Club
192
Dollar
27
Drug
60
Food
100
Gas & Convenience
83
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.4x
Gatorade G2 1.4x
General Mills Fiber One 1.3x
Cool Whip 1.3x

How Did They Pay?

method
index
Cash
87
Credit
107
Debit
103
Food Stamps
89

When is Baked! Lays Purchased?

day of week
Sun
17.9%
Mon
13.9%
Tue
12.5%
Wed
11.3%
Thu
11.7%
Fri
14.3%
Sat
18.4%
time of day
Morning
12.8%
Noon
20.0%
Afternoon
35.4%
Evening
26.5%
Late
5.4%

Get More Baked! Lays Data

Better understand Baked! Lays consumers with the latest demographic and purchase data.

Get Data - Contact Us

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Find Answers to Questions

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Which brands do Baked! Lays consumers switch to?

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Why do consumers stop buying Baked! Lays products?

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Which retailers do Baked! Lays shoppers prefer to shop at?

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What motivates consumers to try Baked! Lays products?

Research the Baked! Lays Target Market

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Who actually buys Baked! Lays? Do these consumers match the intended target market of Baked! Lays?

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What motivates the target market to buy Baked! Lays?

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What other target market should Baked! Lays look at?

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Which other brands have a similar target market?

About Our Baked! Lays Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.