Baked! Lays Consumer Insights

Who buys Baked! Lays? A Baked! Lays consumer is generally very high income, Asian, and upper middle age. Baked! Lays consumers are more likely to purchase Baked! Lays during larger pantry stocking trips. Brands such as Lean Cuisine, Weight Watchers Smart Ones, and Dannon Oikos also tend to be purchased in the same trip. Sample consumer insights data below.

Baked! Lays Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.6%
Total Basket $ (median)
$53.46

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Baked! Lays Consumer Demographics

demographic
index
Female
100
Male
99
<24
101
25-34
85
35-44
105
45-54
112
55-64
96
65+
98
African American
52
Asian
111
Caucasian
105
Hispanic
71
demographic
index
Has Kids
99
No Kids
103
- $20k
89
$20k-40k
85
$40k-60k
98
$60k-80k
104
$80k-100k
98
$100k-125k
111
$125k +
116
No College
75
College
102
Adv. Degree
120

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Baked! Lays Basket Affinity & Size

brand
basket affinity
Lean Cuisine 4.3x
Weight Watchers Smart Ones 4.3x
Dannon Oikos 3.7x
Kelloggs Special K 3.6x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
386

Where is Baked! Lays Purchased?

channels
index
Club
192
Dollar
27
Drug
60
Food
100
Gas & Convenience
83
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.4x
Gatorade G2 1.4x
General Mills Fiber One 1.3x
Cool Whip 1.3x

How Did They Pay?

method
index
Cash
87
Credit
107
Debit
103
Food Stamps
89

When is Baked! Lays Purchased?

day of week
Sun
17.9%
Mon
13.9%
Tue
12.5%
Wed
11.3%
Thu
11.7%
Fri
14.3%
Sat
18.4%
time of day
Morning
12.8%
Noon
20.0%
Afternoon
35.4%
Evening
26.5%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Baked! Lays consumers purchase?

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Why do Baked! Lays consumers try new brands?

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Where do Baked! Lays consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Baked! Lays Target Market

Arrow and target

Who actually buys Baked! Lays? Do these consumers match the intended target market of Baked! Lays?

Thought bubble

What motivates the target market to purchase Baked! Lays?

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What other target market should Baked! Lays look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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