Baked! Lays Consumer Insights

Who buys Baked! Lays?

A Baked! Lays consumer is generally very high income, Asian, and upper middle age. Baked! Lays consumers are more likely to purchase Baked! Lays during larger pantry stocking trips. Brands such as Lean Cuisine, Weight Watchers Smart Ones, and Dannon Oikos also tend to be purchased in the same trip. See sample consumer insights data below.

Baked! Lays Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.6%
Total Basket $ (median)
$53.46

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Baked! Lays Consumer Demographics

demographic
index
Female
100
Male
99
<24
101
25-34
85
35-44
105
45-54
112
55-64
96
65+
98
African American
52
Asian
111
Caucasian
105
Hispanic
71
demographic
index
Has Kids
99
No Kids
103
- $20k
89
$20k-40k
85
$40k-60k
98
$60k-80k
104
$80k-100k
98
$100k-125k
111
$125k +
116
No College
75
College
102
Adv. Degree
120

Understand Baked! Lays Consumer Behavior

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Baked! Lays Basket Affinity & Size

brand
basket affinity
Lean Cuisine 4.3x
Weight Watchers Smart Ones 4.3x
Dannon Oikos 3.7x
Kelloggs Special K 3.6x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
386

Where is Baked! Lays Purchased?

channels
index
Club
192
Dollar
27
Drug
60
Food
100
Gas & Convenience
83
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.4x
Gatorade G2 1.4x
General Mills Fiber One 1.3x
Cool Whip 1.3x

How Did They Pay?

method
index
Cash
87
Credit
107
Debit
103
Food Stamps
89

When is Baked! Lays Purchased?

day of week
Sun
17.9%
Mon
13.9%
Tue
12.5%
Wed
11.3%
Thu
11.7%
Fri
14.3%
Sat
18.4%
time of day
Morning
12.8%
Noon
20.0%
Afternoon
35.4%
Evening
26.5%
Late
5.4%

About Our Baked! Lays Consumer Insights

How do we know who buys Baked! Lays? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Baked! Lays consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.