Baked! Ruffles Consumer Insights

Who buys Baked! Ruffles?

A Baked! Ruffles consumer is generally higher income, Caucasian, and lower middle age. Baked! Ruffles consumers are more likely to purchase Baked! Ruffles during larger pantry stocking trips. Brands such as Lean Cuisine, Weight Watchers Smart Ones, and General Mills Fiber One also tend to be purchased in the same trip. See sample consumer insights data below.

Baked! Ruffles Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.7%
Total Basket $ (median)
$63.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Baked! Ruffles Consumer Demographics

demographic
index
Female
100
Male
97
<24
90
25-34
96
35-44
108
45-54
100
55-64
73
65+
108
African American
39
Asian
49
Caucasian
116
Hispanic
42
demographic
index
Has Kids
99
No Kids
103
- $20k
79
$20k-40k
82
$40k-60k
85
$60k-80k
107
$80k-100k
107
$100k-125k
133
$125k +
111
No College
77
College
99
Adv. Degree
132

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Baked! Ruffles Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
464

Where is Baked! Ruffles Purchased?

channels
index
Club
0
Dollar
3
Drug
33
Food
145
Gas & Convenience
13
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.7x
General Mills Fiber One 1.5x
Gatorade G2 1.5x
Weight Watchers Smart Ones 1.5x

How Did They Pay?

method
index
Cash
86
Credit
114
Debit
95
Food Stamps
84

When is Baked! Ruffles Purchased?

day of week
Sun
18.9%
Mon
13.2%
Tue
12.3%
Wed
11.1%
Thu
11.4%
Fri
15.2%
Sat
17.8%
time of day
Morning
15.1%
Noon
17.5%
Afternoon
34.3%
Evening
26.4%
Late
6.7%

About Our Baked! Ruffles Consumer Insights

How do we know who buys Baked! Ruffles? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Baked! Ruffles consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.