Baked! Tostitos Scoops Consumer Insights

Who buys Baked! Tostitos Scoops?

A Baked! Tostitos Scoops consumer is generally very high income, Caucasian, and upper middle age. Baked! Tostitos Scoops consumers are more likely to purchase Baked! Tostitos Scoops during larger pantry stocking trips. Brands such as Lean Cuisine, Ro-Tel, and Weight Watchers Smart Ones also tend to be purchased in the same trip. Sample consumer insights data below.

Baked! Tostitos Scoops Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.4%
Total Basket $ (median)
$68.73

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Baked! Tostitos Scoops Consumer Demographics

demographic
index
Female
104
Male
63
<24
85
25-34
68
35-44
115
45-54
115
55-64
114
65+
67
African American
18
Asian
15
Caucasian
122
Hispanic
32
demographic
index
Has Kids
87
No Kids
130
- $20k
45
$20k-40k
80
$40k-60k
71
$60k-80k
120
$80k-100k
106
$100k-125k
114
$125k +
158
No College
72
College
99
Adv. Degree
140

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Baked! Tostitos Scoops Basket Affinity & Size

brand
basket affinity
Lean Cuisine 9.1x
Ro-Tel 7.3x
Weight Watchers Smart Ones 6.3x
General Mills Fiber One 5.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
507

Where is Baked! Tostitos Scoops Purchased?

channels
index
Dollar
3
Drug
28
Food
139
Gas & Convenience
4
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 2.0x
Lean Cuisine 1.9x
General Mills Fiber One 1.7x
Ro-Tel 1.7x

How Did They Pay?

method
index
Cash
74
Credit
136
Debit
87
Food Stamps
43

When is Baked! Tostitos Scoops Purchased?

day of week
Sun
18.6%
Mon
13.7%
Tue
11.3%
Wed
11.2%
Thu
10.3%
Fri
14.8%
Sat
20.1%
time of day
Morning
13.4%
Noon
17.2%
Afternoon
36.9%
Evening
27.0%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Baked! Tostitos Scoops consumers purchase?

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Why do Baked! Tostitos Scoops consumers try new brands?

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Where do Baked! Tostitos Scoops consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Baked! Tostitos Scoops Target Market

Arrow and target

Who actually buys Baked! Tostitos Scoops? Do these consumers match the intended target market of Baked! Tostitos Scoops?

Thought bubble

What motivates the target market to purchase Baked! Tostitos Scoops?

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What other target market should Baked! Tostitos Scoops look at?

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Which other brands have a similar target market?

About Our Baked! Tostitos Scoops Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.