Baked! Tostitos Scoops Consumer Insights

Who buys Baked! Tostitos Scoops?

A Baked! Tostitos Scoops consumer is generally very high income, Caucasian, and upper middle age. Baked! Tostitos Scoops consumers are more likely to purchase Baked! Tostitos Scoops during larger pantry stocking trips. Brands such as Lean Cuisine, Ro-Tel, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Baked! Tostitos Scoops Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.4%
Total Basket $ (median)
$68.73

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Baked! Tostitos Scoops Consumer Demographics

demographic
index
Female
104
Male
63
<24
85
25-34
68
35-44
115
45-54
115
55-64
114
65+
67
African American
18
Asian
15
Caucasian
122
Hispanic
32
demographic
index
Has Kids
87
No Kids
130
- $20k
45
$20k-40k
80
$40k-60k
71
$60k-80k
120
$80k-100k
106
$100k-125k
114
$125k +
158
No College
72
College
99
Adv. Degree
140

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Baked! Tostitos Scoops Basket Affinity & Size

brand
basket affinity
Lean Cuisine 9.1x
Ro-Tel 7.3x
Weight Watchers Smart Ones 6.3x
General Mills Fiber One 5.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
507

Where is Baked! Tostitos Scoops Purchased?

channels
index
Dollar
3
Drug
28
Food
139
Gas & Convenience
4
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 2.0x
Lean Cuisine 1.9x
General Mills Fiber One 1.7x
Ro-Tel 1.7x

How Did They Pay?

method
index
Cash
74
Credit
136
Debit
87
Food Stamps
43

When is Baked! Tostitos Scoops Purchased?

day of week
Sun
18.6%
Mon
13.7%
Tue
11.3%
Wed
11.2%
Thu
10.3%
Fri
14.8%
Sat
20.1%
time of day
Morning
13.4%
Noon
17.2%
Afternoon
36.9%
Evening
27.0%
Late
5.6%

About Our Baked! Tostitos Scoops Consumer Insights

How do we know who buys Baked! Tostitos Scoops? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Baked! Tostitos Scoops consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.