Baken-Ets Consumer Insights

Who buys Baken-Ets? A Baken-Ets consumer is generally very low income, African American, and older age. Baken-Ets consumers are more likely to purchase Baken-Ets during larger pantry stocking trips. Brands such as Cheetos, Fritos, and Bar-S also tend to be purchased in the same trip. Sample consumer insights data below.

Baken-Ets Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.4%
Total Basket $ (median)
$31.04

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Baken-Ets Consumer Demographics

demographic
index
Female
100
Male
105
<24
114
25-34
88
35-44
94
45-54
111
55-64
128
65+
127
African American
229
Asian
116
Caucasian
81
Hispanic
190
demographic
index
Has Kids
91
No Kids
120
- $20k
146
$20k-40k
127
$40k-60k
108
$60k-80k
100
$80k-100k
83
$100k-125k
69
$125k +
68
No College
148
College
95
Adv. Degree
67

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Baken-Ets Basket Affinity & Size

brand
basket affinity
Cheetos 5.9x
Fritos 5.8x
Bar-S 5.3x
Chef Boyardee 5.0x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
288

Where is Baken-Ets Purchased?

channels
index
Beauty
4
Club
6
Dollar
450
Drug
109
Food
118
Gas & Convenience
392
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Bar-S 1.8x
Monster Energy 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
135
Credit
72
Debit
103
Food Stamps
162

When is Baken-Ets Purchased?

day of week
Sun
15.4%
Mon
12.6%
Tue
12.6%
Wed
12.2%
Thu
12.4%
Fri
15.7%
Sat
19.0%
time of day
Morning
12.8%
Noon
14.8%
Afternoon
35.4%
Evening
29.3%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Baken-Ets consumers purchase?

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Why do Baken-Ets consumers try new brands?

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Where do Baken-Ets consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Baken-Ets Target Market

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Who actually buys Baken-Ets? Do these consumers match the intended target market of Baken-Ets?

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What motivates the target market to purchase Baken-Ets?

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What other target market should Baken-Ets look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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