Baken-Ets Consumer Insights

Who buys Baken-Ets?

A Baken-Ets consumer is generally very low income, African American, and older age. Baken-Ets consumers are more likely to purchase Baken-Ets during larger pantry stocking trips. Brands such as Cheetos, Fritos, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Baken-Ets Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.4%
Total Basket $ (median)
$31.04

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Baken-Ets Consumer Demographics

demographic
index
Female
100
Male
105
<24
114
25-34
88
35-44
94
45-54
111
55-64
128
65+
127
African American
229
Asian
116
Caucasian
81
Hispanic
190
demographic
index
Has Kids
91
No Kids
120
- $20k
146
$20k-40k
127
$40k-60k
108
$60k-80k
100
$80k-100k
83
$100k-125k
69
$125k +
68
No College
148
College
95
Adv. Degree
67

Understand Baken-Ets Consumer Behavior

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Baken-Ets Basket Affinity & Size

brand
basket affinity
Cheetos 5.9x
Fritos 5.8x
Bar-S 5.3x
Chef Boyardee 5.0x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
288

Where is Baken-Ets Purchased?

channels
index
Beauty
4
Club
6
Dollar
450
Drug
109
Food
118
Gas & Convenience
392
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Bar-S 1.8x
Monster Energy 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
135
Credit
72
Debit
103
Food Stamps
162

When is Baken-Ets Purchased?

day of week
Sun
15.4%
Mon
12.6%
Tue
12.6%
Wed
12.2%
Thu
12.4%
Fri
15.7%
Sat
19.0%
time of day
Morning
12.8%
Noon
14.8%
Afternoon
35.4%
Evening
29.3%
Late
7.7%

Get More Baken-Ets Data

Better understand Baken-Ets consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Baken-Ets consumers switch to?

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Why do consumers stop buying Baken-Ets products?

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Which retailers do Baken-Ets shoppers prefer to shop at?

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What motivates consumers to try Baken-Ets products?

Research the Baken-Ets Target Market

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Who actually buys Baken-Ets? Do these consumers match the intended target market of Baken-Ets?

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What motivates the target market to buy Baken-Ets?

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What other target market should Baken-Ets look at?

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Which other brands have a similar target market?

About Our Baken-Ets Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.