Baker's (Chocolate) Consumer Insights

Who buys Baker's (Chocolate)? A Baker's (Chocolate) consumer is generally higher income, Caucasian, and senior age. Baker's (Chocolate) consumers are more likely to purchase Baker's (Chocolate) during larger pantry stocking trips. Brands such as Cool Whip, Duncan Hines, and Nestle also tend to be purchased in the same trip. Sample consumer insights data below.

Baker's (Chocolate) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.66
% of Basket $ (median)
4.8%
Total Basket $ (median)
$55.87

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Baker's (Chocolate) Consumer Demographics

demographic
index
Female
101
Male
91
<24
99
25-34
81
35-44
91
45-54
117
55-64
133
65+
198
African American
74
Asian
68
Caucasian
109
Hispanic
69
demographic
index
Has Kids
91
No Kids
120
- $20k
76
$20k-40k
93
$40k-60k
93
$60k-80k
93
$80k-100k
108
$100k-125k
120
$125k +
119
No College
74
College
103
Adv. Degree
117

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Baker's (Chocolate) Basket Affinity & Size

brand
basket affinity
Cool Whip 10.4x
Duncan Hines 9.4x
Nestle 7.9x
Domino 7.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
447

Where is Baker's (Chocolate) Purchased?

channels
index
Club
5
Dollar
20
Drug
16
Food
95
Gas & Convenience
4
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.4x
Nabisco Triscuit 1.4x
Ro-Tel 1.4x
Cool Whip 1.4x

How Did They Pay?

method
index
Cash
99
Credit
110
Debit
94
Food Stamps
81

When is Baker's (Chocolate) Purchased?

day of week
Sun
13.0%
Mon
12.6%
Tue
12.4%
Wed
13.0%
Thu
13.3%
Fri
18.0%
Sat
17.7%
time of day
Morning
15.5%
Noon
18.5%
Afternoon
35.8%
Evening
24.1%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Baker's (Chocolate) consumers purchase?

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Why do Baker's (Chocolate) consumers try new brands?

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Where do Baker's (Chocolate) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Baker's (Chocolate) Target Market

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Who actually buys Baker's (Chocolate)? Do these consumers match the intended target market of Baker's (Chocolate)?

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What motivates the target market to purchase Baker's (Chocolate)?

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What other target market should Baker's (Chocolate) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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