Baker's (Chocolate) Consumer Insights

Who buys Baker's (Chocolate)?

A Baker's (Chocolate) consumer is generally higher income, Caucasian, and senior age. Baker's (Chocolate) consumers are more likely to purchase Baker's (Chocolate) during larger pantry stocking trips. Brands such as Cool Whip, Duncan Hines, and Nestle also tend to be purchased in the same trip. See sample consumer insights data below.

Baker's (Chocolate) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.66
% of Basket $ (median)
4.8%
Total Basket $ (median)
$55.87

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Baker's (Chocolate) Consumer Demographics

demographic
index
Female
101
Male
91
<24
99
25-34
81
35-44
91
45-54
117
55-64
133
65+
198
African American
74
Asian
68
Caucasian
109
Hispanic
69
demographic
index
Has Kids
91
No Kids
120
- $20k
76
$20k-40k
93
$40k-60k
93
$60k-80k
93
$80k-100k
108
$100k-125k
120
$125k +
119
No College
74
College
103
Adv. Degree
117

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Baker's (Chocolate) Basket Affinity & Size

brand
basket affinity
Cool Whip 10.4x
Duncan Hines 9.4x
Nestle 7.9x
Domino 7.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
447

Where is Baker's (Chocolate) Purchased?

channels
index
Club
5
Dollar
20
Drug
16
Food
95
Gas & Convenience
4
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.4x
Nabisco Triscuit 1.4x
Ro-Tel 1.4x
Cool Whip 1.4x

How Did They Pay?

method
index
Cash
99
Credit
110
Debit
94
Food Stamps
81

When is Baker's (Chocolate) Purchased?

day of week
Sun
13.0%
Mon
12.6%
Tue
12.4%
Wed
13.0%
Thu
13.3%
Fri
18.0%
Sat
17.7%
time of day
Morning
15.5%
Noon
18.5%
Afternoon
35.8%
Evening
24.1%
Late
6.1%

About Our Baker's (Chocolate) Consumer Insights

How do we know who buys Baker's (Chocolate)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Baker's (Chocolate) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.