Baker's Joy Consumer Insights

Who buys Baker's Joy? Baker's Joy consumers are generally very low income, African American, and senior age. Baker's Joy consumers are more likely to purchase Baker's Joy during larger pantry stocking trips. Brands such as Duncan Hines, Sunny Meadow, and Domino also tend to be purchased in the same trip. Sample consumer insights data below.

Baker's Joy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
3.4%
Total Basket $ (median)
$58.09

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Baker's Joy Consumer Demographics

demographic
index
Female
90
Male
199
<24
87
25-34
109
35-44
78
45-54
105
55-64
141
65+
193
African American
210
Asian
25
Caucasian
105
Hispanic
85
demographic
index
Has Kids
82
No Kids
140
- $20k
284
$20k-40k
84
$40k-60k
108
$60k-80k
88
$80k-100k
81
$100k-125k
64
$125k +
64
No College
107
College
100
Adv. Degree
91

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Baker's Joy Basket Affinity & Size

brand
basket affinity
Duncan Hines 17.3x
Sunny Meadow 9.8x
Domino 7.4x
Libby's 7.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
486

Where is Baker's Joy Purchased?

channels
index
Dollar
171
Drug
1
Food
69
Gas & Convenience
4
Mass
161
regions
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What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.0x
Duncan Hines 1.7x
Libby's 1.6x
Diet Dr Pepper 1.5x

How Did They Pay?

method
index
Cash
79
Credit
113
Debit
99
Food Stamps
121

When is Baker's Joy Purchased?

day of week
Sun
12.0%
Mon
13.9%
Tue
13.4%
Wed
12.6%
Thu
16.4%
Fri
16.2%
Sat
15.5%
time of day
Morning
15.0%
Noon
22.2%
Afternoon
33.1%
Evening
23.6%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Baker's Joy consumers purchase?

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Why do Baker's Joy consumers try new brands?

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Where do Baker's Joy consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Baker's Joy Target Market

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Who actually buys Baker's Joy? Do these consumers match the intended target market of Baker's Joy?

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What motivates the target market to purchase Baker's Joy?

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What other target market should Baker's Joy look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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