Baker's Joy Consumer Insights

Who buys Baker's Joy?

A Baker's Joy consumer is generally very low income, African American, and senior age. Baker's Joy consumers are more likely to purchase Baker's Joy during larger pantry stocking trips. Brands such as Duncan Hines, Sunny Meadow, and Domino also tend to be purchased in the same trip. See sample consumer insights data below.

Baker's Joy Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.98
% of Basket $ (median)
3.4%
Total Basket $ (median)
$58.09

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Baker's Joy Consumer Demographics

demographic
index
Female
90
Male
199
<24
87
25-34
109
35-44
78
45-54
105
55-64
141
65+
193
African American
210
Asian
25
Caucasian
105
Hispanic
85
demographic
index
Has Kids
82
No Kids
140
- $20k
284
$20k-40k
84
$40k-60k
108
$60k-80k
88
$80k-100k
81
$100k-125k
64
$125k +
64
No College
107
College
100
Adv. Degree
91

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Baker's Joy Basket Affinity & Size

brand
basket affinity
Duncan Hines 17.3x
Sunny Meadow 9.8x
Domino 7.4x
Libby's 7.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
486

Where is Baker's Joy Purchased?

channels
index
Dollar
171
Drug
1
Food
69
Gas & Convenience
4
Mass
161
regions
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What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.0x
Duncan Hines 1.7x
Libby's 1.6x
Diet Dr Pepper 1.5x

How Did They Pay?

method
index
Cash
79
Credit
113
Debit
99
Food Stamps
121

When is Baker's Joy Purchased?

day of week
Sun
12.0%
Mon
13.9%
Tue
13.4%
Wed
12.6%
Thu
16.4%
Fri
16.2%
Sat
15.5%
time of day
Morning
15.0%
Noon
22.2%
Afternoon
33.1%
Evening
23.6%
Late
6.2%

Get More Baker's Joy Data

Contact us for the latest Baker's Joy consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Baker's Joy consumers switch to?

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Why do consumers stop buying Baker's Joy products?

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Which retailers do Baker's Joy shoppers prefer to shop at?

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What motivates consumers to try Baker's Joy products?

Research the Baker's Joy Target Market

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Who actually buys Baker's Joy? Do these consumers match the intended target market of Baker's Joy?

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What motivates the target market to purchase Baker's Joy?

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What other target market should Baker's Joy look at?

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Which other brands have a similar target market?

About Our Baker's Joy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.