Balance Bar Consumer Insights

Who buys Balance Bar?

A Balance Bar consumer is generally very high income, Caucasian, and senior age. Balance Bar consumers are more likely to purchase Balance Bar during larger pantry stocking trips. Brands such as Almond Breeze, Sparkling Ice, and Starkist also tend to be purchased in the same trip. See sample consumer insights data below.

Balance Bar Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
8.7%
Total Basket $ (median)
$34.68

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Balance Bar Consumer Demographics

demographic
index
Female
97
Male
133
<24
79
25-34
76
35-44
101
45-54
129
55-64
93
65+
146
African American
58
Asian
54
Caucasian
115
Hispanic
37
demographic
index
Has Kids
90
No Kids
122
- $20k
60
$20k-40k
59
$40k-60k
90
$60k-80k
103
$80k-100k
90
$100k-125k
151
$125k +
155
No College
65
College
106
Adv. Degree
114

Understand Balance Bar Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Balance Bar Basket Affinity & Size

brand
basket affinity
Almond Breeze 7.3x
Sparkling Ice 6.9x
Starkist 6.4x
General Mills Fiber One 5.8x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
374

Where is Balance Bar Purchased?

channels
index
Beauty
286
Club
10
Dollar
0
Drug
63
Food
137
Gas & Convenience
10
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.8x
Almond Breeze 1.7x
Huggies 1.6x
Horizon Organic 1.6x

How Did They Pay?

method
index
Cash
92
Credit
122
Debit
91
Food Stamps
39

When is Balance Bar Purchased?

day of week
Sun
16.0%
Mon
13.4%
Tue
12.5%
Wed
14.5%
Thu
12.5%
Fri
15.3%
Sat
15.9%
time of day
Morning
17.2%
Noon
17.9%
Afternoon
31.5%
Evening
26.5%
Late
6.9%

About Our Balance Bar Consumer Insights

How do we know who buys Balance Bar? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Balance Bar consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.