Ball Park Consumer Insights

Who buys Ball Park?

A Ball Park consumer is generally median income, African American, and older age. Ball Park consumers are more likely to purchase Ball Park during larger pantry stocking trips. Brands such as Johnsonville, Kraft Singles, and Bush's Best also tend to be purchased in the same trip. See sample consumer insights data below.

Ball Park Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.5%
Total Basket $ (median)
$72.87

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ball Park Consumer Demographics

demographic
index
Female
101
Male
91
<24
76
25-34
90
35-44
104
45-54
104
55-64
111
65+
104
African American
143
Asian
52
Caucasian
105
Hispanic
85
demographic
index
Has Kids
105
No Kids
88
- $20k
94
$20k-40k
96
$40k-60k
100
$60k-80k
105
$80k-100k
105
$100k-125k
102
$125k +
93
No College
107
College
100
Adv. Degree
93

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Ball Park Basket Affinity & Size

brand
basket affinity
Johnsonville 5.5x
Kraft Singles 4.4x
Bush's Best 4.3x
Hormel 4.2x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
468

Where is Ball Park Purchased?

channels
index
Beauty
1
Club
121
Dollar
8
Drug
12
Food
129
Gas & Convenience
11
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Duncan Hines 1.2x
Sweet Baby Ray's 1.2x
Johnsonville 1.2x

How Did They Pay?

method
index
Cash
93
Credit
94
Debit
106
Food Stamps
143

When is Ball Park Purchased?

day of week
Sun
18.2%
Mon
11.8%
Tue
10.7%
Wed
11.0%
Thu
12.0%
Fri
16.4%
Sat
19.9%
time of day
Morning
14.4%
Noon
17.6%
Afternoon
35.7%
Evening
27.0%
Late
5.4%

Get More Ball Park Data

Contact us for the latest Ball Park consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Ball Park consumers switch to?

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Why do consumers stop buying Ball Park products?

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Which retailers do Ball Park shoppers prefer to shop at?

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What motivates consumers to try Ball Park products?

Research the Ball Park Target Market

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Who actually buys Ball Park? Do these consumers match the intended target market of Ball Park?

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What motivates the target market to buy Ball Park?

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What other target market should Ball Park look at?

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Which other brands have a similar target market?

About Our Ball Park Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.