Bama Consumer Insights

Who buys Bama?

A Bama consumer is generally slightly lower income, African American, and senior age. Bama consumers are more likely to purchase Bama during larger pantry stocking trips. Brands such as Blue Bonnet, Borden, and Sunbeam also tend to be purchased in the same trip. See sample consumer insights data below.

Bama Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.68
% of Basket $ (median)
2.5%
Total Basket $ (median)
$66.45

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bama Consumer Demographics

demographic
index
Female
101
Male
86
<24
79
25-34
87
35-44
96
45-54
104
55-64
136
65+
171
African American
237
Asian
24
Caucasian
108
Hispanic
51
demographic
index
Has Kids
100
No Kids
101
- $20k
98
$20k-40k
106
$40k-60k
118
$60k-80k
113
$80k-100k
113
$100k-125k
69
$125k +
62
No College
136
College
96
Adv. Degree
75

Understand Bama Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Bama Basket Affinity & Size

brand
basket affinity
Blue Bonnet 10.1x
Borden 8.3x
Sunbeam 8.2x
Sunny Meadow 8.1x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
515

Where is Bama Purchased?

channels
index
Club
1
Dollar
39
Drug
2
Food
71
Gas & Convenience
42
Mass
163
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.3x
Sunny Meadow 2.1x
Ro-Tel 2.1x
Totino's Party Pizza 2.1x

How Did They Pay?

method
index
Cash
98
Credit
77
Debit
115
Food Stamps
184

When is Bama Purchased?

day of week
Sun
16.9%
Mon
13.3%
Tue
13.6%
Wed
11.3%
Thu
12.1%
Fri
15.9%
Sat
16.9%
time of day
Morning
15.0%
Noon
16.7%
Afternoon
33.7%
Evening
26.2%
Late
8.5%

About Our Bama Consumer Insights

How do we know who buys Bama? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Bama consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.