Banana Boat Consumer Insights

Who buys Banana Boat?

A Banana Boat consumer is generally very high income, Asian, and young adult age. Banana Boat consumers are more likely to purchase Banana Boat during larger pantry stocking trips. Brands such as Neutrogena, TRESemme, and Crest also tend to be purchased in the same trip. See sample consumer insights data below.

Banana Boat Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.43
% of Basket $ (median)
13.8%
Total Basket $ (median)
$53.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Banana Boat Consumer Demographics

demographic
index
Female
100
Male
95
<24
99
25-34
110
35-44
106
45-54
90
55-64
75
65+
55
African American
61
Asian
126
Caucasian
100
Hispanic
89
demographic
index
Has Kids
105
No Kids
89
- $20k
98
$20k-40k
87
$40k-60k
96
$60k-80k
97
$80k-100k
105
$100k-125k
105
$125k +
119
No College
85
College
101
Adv. Degree
115

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Banana Boat Basket Affinity & Size

brand
basket affinity
Neutrogena 18.8x
TRESemme 8.3x
Crest 6.8x
Secret 6.8x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
277

Where is Banana Boat Purchased?

channels
index
Beauty
83
Club
10
Dollar
67
Drug
244
Food
18
Gas & Convenience
2
Mass
165
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gatorade G2 1.4x
Dannon Danimals 1.4x
Crayola 1.3x
Nabisco Triscuit 1.3x

How Did They Pay?

method
index
Cash
93
Credit
101
Debit
101
Food Stamps
33

When is Banana Boat Purchased?

day of week
Sun
14.9%
Mon
13.0%
Tue
12.0%
Wed
12.4%
Thu
13.3%
Fri
15.5%
Sat
18.8%
time of day
Morning
17.3%
Noon
18.0%
Afternoon
32.0%
Evening
24.7%
Late
8.0%

Get More Banana Boat Data

Contact us for the latest Banana Boat consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Banana Boat consumers switch to?

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Why do consumers stop buying Banana Boat products?

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Which retailers do Banana Boat shoppers prefer to shop at?

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What motivates consumers to try Banana Boat products?

Research the Banana Boat Target Market

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Who actually buys Banana Boat? Do these consumers match the intended target market of Banana Boat?

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What motivates the target market to buy Banana Boat?

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What other target market should Banana Boat look at?

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Which other brands have a similar target market?

About Our Banana Boat Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.