Banana Boat Consumer Insights

Who buys Banana Boat? A Banana Boat consumer is generally very high income, Asian, and young adult age. Banana Boat consumers are more likely to purchase Banana Boat during larger pantry stocking trips. Brands such as Neutrogena, TRESemme, and Crest also tend to be purchased in the same trip. Sample consumer insights data below.

Banana Boat Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.43
% of Basket $ (median)
13.8%
Total Basket $ (median)
$53.72

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Banana Boat Consumer Demographics

demographic
index
Female
100
Male
95
<24
99
25-34
110
35-44
106
45-54
90
55-64
75
65+
55
African American
61
Asian
126
Caucasian
100
Hispanic
89
demographic
index
Has Kids
105
No Kids
89
- $20k
98
$20k-40k
87
$40k-60k
96
$60k-80k
97
$80k-100k
105
$100k-125k
105
$125k +
119
No College
85
College
101
Adv. Degree
115

Understand Banana Boat Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Banana Boat Basket Affinity & Size

brand
basket affinity
Neutrogena 18.8x
TRESemme 8.3x
Crest 6.8x
Secret 6.8x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
277

Where is Banana Boat Purchased?

channels
index
Beauty
83
Club
10
Dollar
67
Drug
244
Food
18
Gas & Convenience
2
Mass
165
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gatorade G2 1.4x
Dannon Danimals 1.4x
Crayola 1.3x
Nabisco Triscuit 1.3x

How Did They Pay?

method
index
Cash
93
Credit
101
Debit
101
Food Stamps
33

When is Banana Boat Purchased?

day of week
Sun
14.9%
Mon
13.0%
Tue
12.0%
Wed
12.4%
Thu
13.3%
Fri
15.5%
Sat
18.8%
time of day
Morning
17.3%
Noon
18.0%
Afternoon
32.0%
Evening
24.7%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Banana Boat consumers purchase?

check mark

Why do Banana Boat consumers try new brands?

check mark

Where do Banana Boat consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Banana Boat Target Market

Arrow and target

Who actually buys Banana Boat? Do these consumers match the intended target market of Banana Boat?

Thought bubble

What motivates the target market to purchase Banana Boat?

magnifying glass

What other target market should Banana Boat look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us