Band-Aid Consumer Insights

Who buys Band-Aid?

A Band-Aid consumer is generally very high income, Asian, and lower middle age. Band-Aid consumers are more likely to purchase Band-Aid during larger pantry stocking trips. Brands such as Oral-B, Listerine, and Neutrogena also tend to be purchased in the same trip. See sample consumer insights data below.

Band-Aid Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.79
% of Basket $ (median)
6.3%
Total Basket $ (median)
$44.02

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Band-Aid Consumer Demographics

demographic
index
Female
101
Male
89
<24
80
25-34
96
35-44
107
45-54
94
55-64
98
65+
104
African American
63
Asian
135
Caucasian
101
Hispanic
79
demographic
index
Has Kids
104
No Kids
90
- $20k
89
$20k-40k
92
$40k-60k
91
$60k-80k
96
$80k-100k
102
$100k-125k
114
$125k +
120
No College
88
College
101
Adv. Degree
112

Understand Band-Aid Consumer Behavior

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Band-Aid Basket Affinity & Size

brand
basket affinity
Oral-B 6.2x
Listerine 5.8x
Neutrogena 5.8x
Crest 5.3x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
302

Where is Band-Aid Purchased?

channels
index
Beauty
35
Club
49
Dollar
118
Drug
350
Food
36
Gas & Convenience
4
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.3x
Yoplait Light 1.2x
Crayola 1.2x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
113
Credit
103
Debit
98
Food Stamps
33

When is Band-Aid Purchased?

day of week
Sun
15.3%
Mon
13.6%
Tue
12.7%
Wed
13.5%
Thu
13.4%
Fri
15.0%
Sat
16.5%
time of day
Morning
17.0%
Noon
17.1%
Afternoon
33.2%
Evening
25.7%
Late
7.0%

About Our Band-Aid Consumer Insights

How do we know who buys Band-Aid? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Band-Aid consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.