Banquet Consumer Insights

Who buys Banquet? Banquet consumers are generally very low income, African American, and adolescent age. Banquet consumers are more likely to purchase Banquet during larger pantry stocking trips. Brands such as Totino's Party Pizza, Chef Boyardee, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Banquet Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.34
% of Basket $ (median)
5.1%
Total Basket $ (median)
$65.86

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Banquet Consumer Demographics

demographic
index
Female
100
Male
104
<24
122
25-34
103
35-44
100
45-54
97
55-64
94
65+
86
African American
143
Asian
79
Caucasian
103
Hispanic
80
demographic
index
Has Kids
106
No Kids
88
- $20k
159
$20k-40k
137
$40k-60k
115
$60k-80k
95
$80k-100k
82
$100k-125k
65
$125k +
47
No College
146
College
96
Adv. Degree
63

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Banquet Basket Affinity & Size

brand
basket affinity
Totino's Party Pizza 7.6x
Chef Boyardee 6.4x
Totino's Pizza Rolls 6.3x
Marie Callender's 5.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
497

Where is Banquet Purchased?

channels
index
Beauty
1
Club
2
Dollar
133
Drug
9
Food
142
Gas & Convenience
19
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.4x
Blue Bonnet 1.4x
Totino's Party Pizza 1.4x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
113
Credit
75
Debit
95
Food Stamps
290

When is Banquet Purchased?

day of week
Sun
17.7%
Mon
13.4%
Tue
12.6%
Wed
11.8%
Thu
12.3%
Fri
15.0%
Sat
17.3%
time of day
Morning
14.2%
Noon
15.9%
Afternoon
33.0%
Evening
29.5%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Banquet consumers purchase?

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Why do Banquet consumers try new brands?

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Where do Banquet consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Banquet Target Market

Arrow and target

Who actually buys Banquet? Do these consumers match the intended target market of Banquet?

Thought bubble

What motivates the target market to purchase Banquet?

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What other target market should Banquet look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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