Banquet Consumer Insights

Who buys Banquet?

A Banquet consumer is generally very low income, African American, and adolescent age. Banquet consumers are more likely to purchase Banquet during larger pantry stocking trips. Brands such as Totino's Party Pizza, Chef Boyardee, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Banquet Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.34
% of Basket $ (median)
5.1%
Total Basket $ (median)
$65.86

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Banquet Consumer Demographics

demographic
index
Female
100
Male
104
<24
122
25-34
103
35-44
100
45-54
97
55-64
94
65+
86
African American
143
Asian
79
Caucasian
103
Hispanic
80
demographic
index
Has Kids
106
No Kids
88
- $20k
159
$20k-40k
137
$40k-60k
115
$60k-80k
95
$80k-100k
82
$100k-125k
65
$125k +
47
No College
146
College
96
Adv. Degree
63

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Banquet Basket Affinity & Size

brand
basket affinity
Totino's Party Pizza 7.6x
Chef Boyardee 6.4x
Totino's Pizza Rolls 6.3x
Marie Callender's 5.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
497

Where is Banquet Purchased?

channels
index
Beauty
1
Club
2
Dollar
133
Drug
9
Food
142
Gas & Convenience
19
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.4x
Blue Bonnet 1.4x
Totino's Party Pizza 1.4x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
113
Credit
75
Debit
95
Food Stamps
290

When is Banquet Purchased?

day of week
Sun
17.7%
Mon
13.4%
Tue
12.6%
Wed
11.8%
Thu
12.3%
Fri
15.0%
Sat
17.3%
time of day
Morning
14.2%
Noon
15.9%
Afternoon
33.0%
Evening
29.5%
Late
7.5%

Get More Banquet Data

Better understand Banquet consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Banquet consumers switch to?

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Why do consumers stop buying Banquet products?

Store front

Which retailers do Banquet shoppers prefer to shop at?

Sale sign

What motivates consumers to try Banquet products?

Research the Banquet Target Market

Arrow and target

Who actually buys Banquet? Do these consumers match the intended target market of Banquet?

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What motivates the target market to buy Banquet?

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What other target market should Banquet look at?

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Which other brands have a similar target market?

About Our Banquet Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.