Bar Keepers Friend Consumer Insights

Who buys Bar Keepers Friend?

A Bar Keepers Friend consumer is generally very high income, Hispanic, and senior age. Bar Keepers Friend consumers are more likely to purchase Bar Keepers Friend during larger pantry stocking trips. Brands such as Clorox, Swiffer, and Lysol also tend to be purchased in the same trip. See sample consumer insights data below.

Bar Keepers Friend Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.5%
Total Basket $ (median)
$56.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bar Keepers Friend Consumer Demographics

demographic
index
Female
100
Male
96
<24
87
25-34
73
35-44
91
45-54
119
55-64
157
65+
200
African American
53
Asian
88
Caucasian
101
Hispanic
115
demographic
index
Has Kids
88
No Kids
126
- $20k
89
$20k-40k
72
$40k-60k
90
$60k-80k
103
$80k-100k
115
$100k-125k
113
$125k +
129
No College
88
College
99
Adv. Degree
117

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Bar Keepers Friend Basket Affinity & Size

brand
basket affinity
Clorox 11.1x
Swiffer 10.4x
Lysol 9.9x
Archer Farms 6.8x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
372

Where is Bar Keepers Friend Purchased?

channels
index
Club
8
Dollar
78
Drug
12
Food
87
Gas & Convenience
4
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.5x
Horizon Organic 1.4x
Snyders Of Hanover 1.4x
Oroweat 1.4x

How Did They Pay?

method
index
Cash
97
Credit
111
Debit
99
Food Stamps
36

When is Bar Keepers Friend Purchased?

day of week
Sun
15.7%
Mon
13.6%
Tue
11.9%
Wed
12.6%
Thu
12.9%
Fri
14.8%
Sat
18.6%
time of day
Morning
16.4%
Noon
18.1%
Afternoon
37.4%
Evening
21.8%
Late
6.2%

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Find Answers to Questions

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Which brands do Bar Keepers Friend consumers switch to?

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Why do consumers stop buying Bar Keepers Friend products?

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Which retailers do Bar Keepers Friend shoppers prefer to shop at?

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What motivates consumers to try Bar Keepers Friend products?

Research the Bar Keepers Friend Target Market

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Who actually buys Bar Keepers Friend? Do these consumers match the intended target market of Bar Keepers Friend?

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What motivates the target market to buy Bar Keepers Friend?

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What other target market should Bar Keepers Friend look at?

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Which other brands have a similar target market?

About Our Bar Keepers Friend Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.