Bar Keepers Friend Consumer Insights

Who buys Bar Keepers Friend? Bar Keepers Friend consumers are generally very high income, Hispanic, and senior age. Bar Keepers Friend consumers are more likely to purchase Bar Keepers Friend during larger pantry stocking trips. Brands such as Clorox, Swiffer, and Lysol also tend to be purchased in the same trip. Sample consumer insights data below.

Bar Keepers Friend Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.5%
Total Basket $ (median)
$56.22

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bar Keepers Friend Consumer Demographics

demographic
index
Female
100
Male
96
<24
87
25-34
73
35-44
91
45-54
119
55-64
157
65+
200
African American
53
Asian
88
Caucasian
101
Hispanic
115
demographic
index
Has Kids
88
No Kids
126
- $20k
89
$20k-40k
72
$40k-60k
90
$60k-80k
103
$80k-100k
115
$100k-125k
113
$125k +
129
No College
88
College
99
Adv. Degree
117

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Bar Keepers Friend Basket Affinity & Size

brand
basket affinity
Clorox 11.1x
Swiffer 10.4x
Lysol 9.9x
Archer Farms 6.8x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
372

Where is Bar Keepers Friend Purchased?

channels
index
Club
8
Dollar
78
Drug
12
Food
87
Gas & Convenience
4
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.5x
Horizon Organic 1.4x
Snyders Of Hanover 1.4x
Oroweat 1.4x

How Did They Pay?

method
index
Cash
97
Credit
111
Debit
99
Food Stamps
36

When is Bar Keepers Friend Purchased?

day of week
Sun
15.7%
Mon
13.6%
Tue
11.9%
Wed
12.6%
Thu
12.9%
Fri
14.8%
Sat
18.6%
time of day
Morning
16.4%
Noon
18.1%
Afternoon
37.4%
Evening
21.8%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bar Keepers Friend consumers purchase?

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Why do Bar Keepers Friend consumers try new brands?

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Where do Bar Keepers Friend consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bar Keepers Friend Target Market

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Who actually buys Bar Keepers Friend? Do these consumers match the intended target market of Bar Keepers Friend?

Thought bubble

What motivates the target market to purchase Bar Keepers Friend?

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What other target market should Bar Keepers Friend look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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