BARBARA'S Consumer Insights

Who buys BARBARA'S?

A BARBARA'S consumer is generally very high income, Asian, and lower middle age. BARBARA'S consumers are more likely to purchase BARBARA'S during larger pantry stocking trips. Brands such as Almond Breeze, Jennie-O, and Frito-Lay also tend to be purchased in the same trip. See sample consumer insights data below.

BARBARA'S Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.0%
Total Basket $ (median)
$66.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

BARBARA'S Consumer Demographics

demographic
index
Female
97
Male
129
<24
69
25-34
106
35-44
112
45-54
100
55-64
48
65+
46
African American
62
Asian
161
Caucasian
100
Hispanic
55
demographic
index
Has Kids
107
No Kids
84
- $20k
67
$20k-40k
62
$40k-60k
74
$60k-80k
87
$80k-100k
87
$100k-125k
159
$125k +
192
No College
43
College
95
Adv. Degree
192

Understand BARBARA'S Consumer Behavior

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BARBARA'S Basket Affinity & Size

brand
basket affinity
Almond Breeze 15.4x
Jennie-O 10.9x
Frito-Lay 10.7x
Nabisco Triscuit 10.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
422

Where is BARBARA'S Purchased?

channels
index
Dollar
28
Drug
20
Food
242
Gas & Convenience
9
Mass
36
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.3x
Almond Breeze 2.1x
Oroweat 1.7x
Taylor Farms 1.6x

How Did They Pay?

method
index
Cash
78
Credit
153
Debit
70
Food Stamps
62

When is BARBARA'S Purchased?

day of week
Sun
16.5%
Mon
13.8%
Tue
14.2%
Wed
12.4%
Thu
12.6%
Fri
15.1%
Sat
15.4%
time of day
Morning
22.7%
Noon
16.1%
Afternoon
34.6%
Evening
22.3%
Late
4.3%

About Our BARBARA'S Consumer Insights

How do we know who buys BARBARA'S? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the BARBARA'S consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.