BARBARA'S Consumer Insights

Who buys BARBARA'S?

A BARBARA'S consumer is generally very high income, Asian, and lower middle age. BARBARA'S consumers are more likely to purchase BARBARA'S during larger pantry stocking trips. Brands such as Almond Breeze, Jennie-O, and Frito-Lay also tend to be purchased in the same trip. Sample consumer insights data below.

BARBARA'S Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.0%
Total Basket $ (median)
$66.22

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

BARBARA'S Consumer Demographics

demographic
index
Female
97
Male
129
<24
69
25-34
106
35-44
112
45-54
100
55-64
48
65+
46
African American
62
Asian
161
Caucasian
100
Hispanic
55
demographic
index
Has Kids
107
No Kids
84
- $20k
67
$20k-40k
62
$40k-60k
74
$60k-80k
87
$80k-100k
87
$100k-125k
159
$125k +
192
No College
43
College
95
Adv. Degree
192

Understand BARBARA'S Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

BARBARA'S Basket Affinity & Size

brand
basket affinity
Almond Breeze 15.4x
Jennie-O 10.9x
Frito-Lay 10.7x
Nabisco Triscuit 10.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
422

Where is BARBARA'S Purchased?

channels
index
Dollar
28
Drug
20
Food
242
Gas & Convenience
9
Mass
36
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.3x
Almond Breeze 2.1x
Oroweat 1.7x
Taylor Farms 1.6x

How Did They Pay?

method
index
Cash
78
Credit
153
Debit
70
Food Stamps
62

When is BARBARA'S Purchased?

day of week
Sun
16.5%
Mon
13.8%
Tue
14.2%
Wed
12.4%
Thu
12.6%
Fri
15.1%
Sat
15.4%
time of day
Morning
22.7%
Noon
16.1%
Afternoon
34.6%
Evening
22.3%
Late
4.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do BARBARA'S consumers purchase?

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Why do BARBARA'S consumers try new brands?

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Where do BARBARA'S consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the BARBARA'S Target Market

Arrow and target

Who actually buys BARBARA'S? Do these consumers match the intended target market of BARBARA'S?

Thought bubble

What motivates the target market to purchase BARBARA'S?

magnifying glass

What other target market should BARBARA'S look at?

venn diagram

Which other brands have a similar target market?

About Our BARBARA'S Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.