Barbasol Consumer Insights

Who buys Barbasol?

A Barbasol consumer is generally very high income, Caucasian, and older age. Barbasol consumers are more likely to purchase Barbasol during larger pantry stocking trips. Brands such as Listerine, TRESemme, and Crest also tend to be purchased in the same trip. See sample consumer insights data below.

Barbasol Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.59
% of Basket $ (median)
3.0%
Total Basket $ (median)
$53.23

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Barbasol Consumer Demographics

demographic
index
Female
100
Male
98
<24
86
25-34
76
35-44
92
45-54
132
55-64
134
65+
126
African American
45
Asian
51
Caucasian
111
Hispanic
79
demographic
index
Has Kids
95
No Kids
111
- $20k
75
$20k-40k
94
$40k-60k
95
$60k-80k
102
$80k-100k
102
$100k-125k
112
$125k +
115
No College
95
College
99
Adv. Degree
112

Understand Barbasol Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Barbasol Basket Affinity & Size

brand
basket affinity
Listerine 8.4x
TRESemme 8.3x
Crest 7.1x
Suave 6.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
346

Where is Barbasol Purchased?

channels
index
Beauty
23
Club
0
Dollar
296
Drug
196
Food
45
Gas & Convenience
1
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.4x
Diet Mountain Dew 1.4x
Duncan Hines 1.3x
Birds Eye Steamfresh 1.3x

How Did They Pay?

method
index
Cash
118
Credit
95
Debit
104
Food Stamps
33

When is Barbasol Purchased?

day of week
Sun
16.2%
Mon
14.1%
Tue
12.9%
Wed
11.4%
Thu
12.5%
Fri
14.8%
Sat
18.1%
time of day
Morning
18.7%
Noon
17.1%
Afternoon
32.8%
Evening
25.1%
Late
6.2%

Get More Barbasol Data

Better understand Barbasol consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do Barbasol consumers switch to?

Stop sign

Why do consumers stop buying Barbasol products?

Store front

Which retailers do Barbasol shoppers prefer to shop at?

Sale sign

What motivates consumers to try Barbasol products?

Research the Barbasol Target Market

Arrow and target

Who actually buys Barbasol? Do these consumers match the intended target market of Barbasol?

Thought bubble

What motivates the target market to buy Barbasol?

Magnifying glass

What other target market should Barbasol look at?

Venn diagram

Which other brands have a similar target market?

About Our Barbasol Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.