Barbasol Consumer Insights

Who buys Barbasol?

A Barbasol consumer is generally very high income, Caucasian, and older age. Barbasol consumers are more likely to purchase Barbasol during larger pantry stocking trips. Brands such as Listerine, TRESemme, and Crest also tend to be purchased in the same trip. See sample consumer insights data below.

Barbasol Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.59
% of Basket $ (median)
3.0%
Total Basket $ (median)
$53.23

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Barbasol Consumer Demographics

demographic
index
Female
100
Male
98
<24
86
25-34
76
35-44
92
45-54
132
55-64
134
65+
126
African American
45
Asian
51
Caucasian
111
Hispanic
79
demographic
index
Has Kids
95
No Kids
111
- $20k
75
$20k-40k
94
$40k-60k
95
$60k-80k
102
$80k-100k
102
$100k-125k
112
$125k +
115
No College
95
College
99
Adv. Degree
112

Understand Barbasol Consumer Behavior

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Barbasol Basket Affinity & Size

brand
basket affinity
Listerine 8.4x
TRESemme 8.3x
Crest 7.1x
Suave 6.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
346

Where is Barbasol Purchased?

channels
index
Beauty
23
Club
0
Dollar
296
Drug
196
Food
45
Gas & Convenience
1
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.4x
Diet Mountain Dew 1.4x
Duncan Hines 1.3x
Birds Eye Steamfresh 1.3x

How Did They Pay?

method
index
Cash
118
Credit
95
Debit
104
Food Stamps
33

When is Barbasol Purchased?

day of week
Sun
16.2%
Mon
14.1%
Tue
12.9%
Wed
11.4%
Thu
12.5%
Fri
14.8%
Sat
18.1%
time of day
Morning
18.7%
Noon
17.1%
Afternoon
32.8%
Evening
25.1%
Late
6.2%

About Our Barbasol Consumer Insights

How do we know who buys Barbasol? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Barbasol consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.