Barbasol Consumer Insights

Who buys Barbasol?

A Barbasol consumer is generally very high income, Caucasian, and older age. Barbasol consumers are more likely to purchase Barbasol during larger pantry stocking trips. Brands such as Listerine, TRESemme, and Crest also tend to be purchased in the same trip. Sample consumer insights data below.

Barbasol Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.59
% of Basket $ (median)
3.0%
Total Basket $ (median)
$53.23

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Barbasol Consumer Demographics

demographic
index
Female
100
Male
98
<24
86
25-34
76
35-44
92
45-54
132
55-64
134
65+
126
African American
45
Asian
51
Caucasian
111
Hispanic
79
demographic
index
Has Kids
95
No Kids
111
- $20k
75
$20k-40k
94
$40k-60k
95
$60k-80k
102
$80k-100k
102
$100k-125k
112
$125k +
115
No College
95
College
99
Adv. Degree
112

Understand Barbasol Consumer Behavior

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Barbasol Basket Affinity & Size

brand
basket affinity
Listerine 8.4x
TRESemme 8.3x
Crest 7.1x
Suave 6.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
346

Where is Barbasol Purchased?

channels
index
Beauty
23
Club
0
Dollar
296
Drug
196
Food
45
Gas & Convenience
1
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.4x
Diet Mountain Dew 1.4x
Duncan Hines 1.3x
Birds Eye Steamfresh 1.3x

How Did They Pay?

method
index
Cash
118
Credit
95
Debit
104
Food Stamps
33

When is Barbasol Purchased?

day of week
Sun
16.2%
Mon
14.1%
Tue
12.9%
Wed
11.4%
Thu
12.5%
Fri
14.8%
Sat
18.1%
time of day
Morning
18.7%
Noon
17.1%
Afternoon
32.8%
Evening
25.1%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Barbasol consumers purchase?

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Why do Barbasol consumers try new brands?

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Where do Barbasol consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Barbasol Target Market

Arrow and target

Who actually buys Barbasol? Do these consumers match the intended target market of Barbasol?

Thought bubble

What motivates the target market to purchase Barbasol?

magnifying glass

What other target market should Barbasol look at?

venn diagram

Which other brands have a similar target market?

About Our Barbasol Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.