Barber Foods Consumer Insights

Who buys Barber Foods? Barber Foods consumers are generally median income, Caucasian, and senior age. Barber Foods consumers are more likely to purchase Barber Foods during larger pantry stocking trips. Brands such as Bertolli, Marie Callender's, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Barber Foods Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.64
% of Basket $ (median)
8.8%
Total Basket $ (median)
$97.98

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Barber Foods Consumer Demographics

demographic
index
Female
101
Male
93
<24
74
25-34
91
35-44
88
45-54
127
55-64
122
65+
137
African American
59
Asian
34
Caucasian
113
Hispanic
69
demographic
index
Has Kids
91
No Kids
120
- $20k
87
$20k-40k
92
$40k-60k
95
$60k-80k
116
$80k-100k
111
$100k-125k
96
$125k +
96
No College
88
College
106
Adv. Degree
85

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Barber Foods Basket Affinity & Size

brand
basket affinity
Bertolli 6.7x
Marie Callender's 5.7x
Kelloggs Pop Tarts 5.6x
Tyson 4.9x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
439

Where is Barber Foods Purchased?

channels
index
Club
372
Drug
8
Food
115
Mass
48
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Birds Eye Steamfresh 1.7x
Arnold 1.7x
Bertolli 1.6x
Sunny Meadow 1.6x

How Did They Pay?

method
index
Cash
92
Credit
97
Debit
104
Food Stamps
145

When is Barber Foods Purchased?

day of week
Sun
17.4%
Mon
12.6%
Tue
11.8%
Wed
12.5%
Thu
11.6%
Fri
14.8%
Sat
19.3%
time of day
Morning
10.8%
Noon
17.3%
Afternoon
37.2%
Evening
30.6%
Late
4.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Barber Foods consumers purchase?

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Why do Barber Foods consumers try new brands?

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Where do Barber Foods consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Barber Foods Target Market

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Who actually buys Barber Foods? Do these consumers match the intended target market of Barber Foods?

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What motivates the target market to purchase Barber Foods?

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What other target market should Barber Foods look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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