Barber Foods Consumer Insights

Who buys Barber Foods?

A Barber Foods consumer is generally median income, Caucasian, and senior age. Barber Foods consumers are more likely to purchase Barber Foods during larger pantry stocking trips. Brands such as Bertolli, Marie Callender's, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Barber Foods Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.64
% of Basket $ (median)
8.8%
Total Basket $ (median)
$97.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Barber Foods Consumer Demographics

demographic
index
Female
101
Male
93
<24
74
25-34
91
35-44
88
45-54
127
55-64
122
65+
137
African American
59
Asian
34
Caucasian
113
Hispanic
69
demographic
index
Has Kids
91
No Kids
120
- $20k
87
$20k-40k
92
$40k-60k
95
$60k-80k
116
$80k-100k
111
$100k-125k
96
$125k +
96
No College
88
College
106
Adv. Degree
85

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Barber Foods Basket Affinity & Size

brand
basket affinity
Bertolli 6.7x
Marie Callender's 5.7x
Kelloggs Pop Tarts 5.6x
Tyson 4.9x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
439

Where is Barber Foods Purchased?

channels
index
Club
372
Drug
8
Food
115
Mass
48
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Birds Eye Steamfresh 1.7x
Arnold 1.7x
Bertolli 1.6x
Sunny Meadow 1.6x

How Did They Pay?

method
index
Cash
92
Credit
97
Debit
104
Food Stamps
145

When is Barber Foods Purchased?

day of week
Sun
17.4%
Mon
12.6%
Tue
11.8%
Wed
12.5%
Thu
11.6%
Fri
14.8%
Sat
19.3%
time of day
Morning
10.8%
Noon
17.3%
Afternoon
37.2%
Evening
30.6%
Late
4.2%

Get More Barber Foods Data

Contact us for the latest Barber Foods consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Barber Foods consumers switch to?

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Why do consumers stop buying Barber Foods products?

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Which retailers do Barber Foods shoppers prefer to shop at?

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What motivates consumers to try Barber Foods products?

Research the Barber Foods Target Market

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Who actually buys Barber Foods? Do these consumers match the intended target market of Barber Foods?

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What motivates the target market to buy Barber Foods?

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What other target market should Barber Foods look at?

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Which other brands have a similar target market?

About Our Barber Foods Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.