Barber's Consumer Insights

Who buys Barber's?

A Barber's consumer is generally very high income, Caucasian, and older age. Barber's consumers are more likely to purchase Barber's during larger pantry stocking trips. Brands such as Sunbeam, Sunny Meadow, and Domino also tend to be purchased in the same trip. See sample consumer insights data below.

Barber's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
8.4%
Total Basket $ (median)
$47.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Barber's Consumer Demographics

demographic
index
Female
102
Male
84
<24
98
25-34
82
35-44
97
45-54
118
55-64
121
65+
119
African American
67
Asian
35
Caucasian
111
Hispanic
95
demographic
index
Has Kids
99
No Kids
102
- $20k
102
$20k-40k
73
$40k-60k
93
$60k-80k
124
$80k-100k
86
$100k-125k
88
$125k +
139
No College
90
College
92
Adv. Degree
152

Understand Barber's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Barber's Basket Affinity & Size

brand
basket affinity
Sunbeam 10.9x
Sunny Meadow 10.4x
Domino 7.7x
Lays Wavy 6.6x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
350

Where is Barber's Purchased?

channels
index
Club
22
Dollar
493
Drug
44
Food
194
Gas & Convenience
2
Mass
44
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.9x
Sunbeam 2.2x
Domino 1.9x
Arnold 1.7x

How Did They Pay?

method
index
Cash
108
Credit
113
Debit
80
Food Stamps
157

When is Barber's Purchased?

day of week
Sun
19.4%
Mon
13.4%
Tue
13.2%
Wed
10.8%
Thu
13.0%
Fri
12.4%
Sat
17.8%
time of day
Morning
11.1%
Noon
17.4%
Afternoon
41.2%
Evening
24.9%
Late
5.5%

About Our Barber's Consumer Insights

How do we know who buys Barber's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Barber's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.