Barbie Consumer Insights

Who buys Barbie?

A Barbie consumer is generally very high income, Hispanic, and lower middle age. Barbie consumers are more likely to purchase Barbie during larger pantry stocking trips. Brands such as Crayola, Prego, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Barbie Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.94
% of Basket $ (median)
12.5%
Total Basket $ (median)
$63.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Barbie Consumer Demographics

demographic
index
Female
103
Male
72
<24
54
25-34
100
35-44
124
45-54
77
55-64
70
65+
57
African American
95
Asian
66
Caucasian
104
Hispanic
106
demographic
index
Has Kids
122
No Kids
51
- $20k
71
$20k-40k
88
$40k-60k
94
$60k-80k
100
$80k-100k
102
$100k-125k
121
$125k +
123
No College
92
College
100
Adv. Degree
107

Understand Barbie Consumer Behavior

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Barbie Basket Affinity & Size

brand
basket affinity
Crayola 8.5x
Prego 4.8x
Sunny Meadow 4.4x
Maruchan Ramen 4.2x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
305

Where is Barbie Purchased?

channels
index
Club
4
Dollar
68
Drug
18
Food
10
Gas & Convenience
2
Mass
205
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
Yoplait Go-Gurt 1.5x
Crayola 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
91
Credit
98
Debit
114
Food Stamps
39

When is Barbie Purchased?

day of week
Sun
13.9%
Mon
10.7%
Tue
11.1%
Wed
11.0%
Thu
12.7%
Fri
19.8%
Sat
20.9%
time of day
Morning
14.3%
Noon
17.9%
Afternoon
35.4%
Evening
25.6%
Late
6.9%

Get More Barbie Data

Better understand Barbie consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Barbie consumers switch to?

Stop sign

Why do consumers stop buying Barbie products?

Store front

Which retailers do Barbie shoppers prefer to shop at?

Sale sign

What motivates consumers to try Barbie products?

Research the Barbie Target Market

Arrow and target

Who actually buys Barbie? Do these consumers match the intended target market of Barbie?

Thought bubble

What motivates the target market to buy Barbie?

Magnifying glass

What other target market should Barbie look at?

Venn diagram

Which other brands have a similar target market?

About Our Barbie Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.