Barcel Consumer Insights

Who buys Barcel?

A Barcel consumer is generally very low income, Hispanic, and adolescent age. Barcel consumers are more likely to purchase Barcel during larger pantry stocking trips. Brands such as Farmers Market, Bar-S, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Barcel Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.32
% of Basket $ (median)
3.2%
Total Basket $ (median)
$41.24

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Barcel Consumer Demographics

demographic
index
Female
98
Male
122
<24
210
25-34
126
35-44
93
45-54
84
55-64
55
65+
83
African American
120
Asian
77
Caucasian
64
Hispanic
445
demographic
index
Has Kids
107
No Kids
83
- $20k
175
$20k-40k
170
$40k-60k
119
$60k-80k
75
$80k-100k
76
$100k-125k
51
$125k +
36
No College
161
College
94
Adv. Degree
58

Understand Barcel Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Barcel Basket Affinity & Size

brand
basket affinity
Farmers Market 7.4x
Bar-S 7.0x
Marketside 6.4x
Armour 5.8x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
386

Where is Barcel Purchased?

channels
index
Club
4
Dollar
28
Drug
63
Food
76
Gas & Convenience
111
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.2x
Farmers Market 1.7x
Bar-S 1.7x
Bud Light 1.6x

How Did They Pay?

method
index
Cash
113
Credit
70
Debit
101
Food Stamps
265

When is Barcel Purchased?

day of week
Sun
16.6%
Mon
13.0%
Tue
10.8%
Wed
13.4%
Thu
13.0%
Fri
16.4%
Sat
16.8%
time of day
Morning
12.2%
Noon
14.9%
Afternoon
32.5%
Evening
31.0%
Late
9.4%

About Our Barcel Consumer Insights

How do we know who buys Barcel? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Barcel consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.