Barcel Consumer Insights

Who buys Barcel?

A Barcel consumer is generally very low income, Hispanic, and adolescent age. Barcel consumers are more likely to purchase Barcel during larger pantry stocking trips. Brands such as Farmers Market, Bar-S, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Barcel Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.32
% of Basket $ (median)
3.2%
Total Basket $ (median)
$41.24

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Barcel Consumer Demographics

demographic
index
Female
98
Male
122
<24
210
25-34
126
35-44
93
45-54
84
55-64
55
65+
83
African American
120
Asian
77
Caucasian
64
Hispanic
445
demographic
index
Has Kids
107
No Kids
83
- $20k
175
$20k-40k
170
$40k-60k
119
$60k-80k
75
$80k-100k
76
$100k-125k
51
$125k +
36
No College
161
College
94
Adv. Degree
58

Understand Barcel Consumer Behavior

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Barcel Basket Affinity & Size

brand
basket affinity
Farmers Market 7.4x
Bar-S 7.0x
Marketside 6.4x
Armour 5.8x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
386

Where is Barcel Purchased?

channels
index
Club
4
Dollar
28
Drug
63
Food
76
Gas & Convenience
111
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.2x
Farmers Market 1.7x
Bar-S 1.7x
Bud Light 1.6x

How Did They Pay?

method
index
Cash
113
Credit
70
Debit
101
Food Stamps
265

When is Barcel Purchased?

day of week
Sun
16.6%
Mon
13.0%
Tue
10.8%
Wed
13.4%
Thu
13.0%
Fri
16.4%
Sat
16.8%
time of day
Morning
12.2%
Noon
14.9%
Afternoon
32.5%
Evening
31.0%
Late
9.4%

Get More Barcel Data

Better understand Barcel consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Barcel consumers switch to?

Stop sign

Why do consumers stop buying Barcel products?

Store front

Which retailers do Barcel shoppers prefer to shop at?

Sale sign

What motivates consumers to try Barcel products?

Research the Barcel Target Market

Arrow and target

Who actually buys Barcel? Do these consumers match the intended target market of Barcel?

Thought bubble

What motivates the target market to buy Barcel?

Magnifying glass

What other target market should Barcel look at?

Venn diagram

Which other brands have a similar target market?

About Our Barcel Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.