Bare Escentuals Consumer Insights

Who buys Bare Escentuals?

A Bare Escentuals consumer is generally very high income, Caucasian, and senior age. Bare Escentuals consumers are more likely to purchase Bare Escentuals during smaller grocery trips. Brands such as Neutrogena, Olay, and CoverGirl also tend to be purchased in the same trip. See sample consumer insights data below.

Bare Escentuals Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$27.00
% of Basket $ (median)
55.1%
Total Basket $ (median)
$49.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bare Escentuals Consumer Demographics

demographic
index
Female
105
Male
56
<24
113
25-34
104
35-44
92
45-54
108
55-64
92
65+
126
African American
15
Asian
62
Caucasian
113
Hispanic
75
demographic
index
Has Kids
84
No Kids
136
- $20k
77
$20k-40k
86
$40k-60k
98
$60k-80k
88
$80k-100k
122
$100k-125k
86
$125k +
144
No College
67
College
107
Adv. Degree
106

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Bare Escentuals Basket Affinity & Size

brand
basket affinity
Neutrogena 142.7x
Olay 134.5x
CoverGirl 63.0x
Totino's Party Pizza 40.0x
basket size
index
Urgent Need (1-2 Items)
135
Express Lane (3-10 Items)
129
Fill Up (11-20 Items)
26
Pantry Stocking (21+ Items)
6

Where is Bare Escentuals Purchased?

channels
index
Beauty
50612
Dollar
0
Food
3
Gas & Convenience
6
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.5x
Neutrogena 1.5x
Dannon Oikos 1.5x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
49
Credit
145
Debit
94
Food Stamps
1

When is Bare Escentuals Purchased?

day of week
Sun
14.0%
Mon
10.5%
Tue
9.9%
Wed
11.6%
Thu
11.7%
Fri
17.3%
Sat
25.0%
time of day
Morning
10.6%
Noon
20.6%
Afternoon
41.5%
Evening
24.3%
Late
3.0%

Get More Bare Escentuals Data

Contact us for the latest Bare Escentuals consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Bare Escentuals consumers switch to?

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Why do consumers stop buying Bare Escentuals products?

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Which retailers do Bare Escentuals shoppers prefer to shop at?

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What motivates consumers to try Bare Escentuals products?

Research the Bare Escentuals Target Market

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Who actually buys Bare Escentuals? Do these consumers match the intended target market of Bare Escentuals?

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What motivates the target market to buy Bare Escentuals?

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What other target market should Bare Escentuals look at?

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Which other brands have a similar target market?

About Our Bare Escentuals Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.