Bare Escentuals Consumer Insights

Who buys Bare Escentuals? A Bare Escentuals consumer is generally very high income, Caucasian, and senior age. Bare Escentuals consumers are more likely to purchase Bare Escentuals during smaller grocery trips. Brands such as Neutrogena, Olay, and CoverGirl also tend to be purchased in the same trip. Sample consumer insights data below.

Bare Escentuals Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$27.00
% of Basket $ (median)
55.1%
Total Basket $ (median)
$49.03

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bare Escentuals Consumer Demographics

demographic
index
Female
105
Male
56
<24
113
25-34
104
35-44
92
45-54
108
55-64
92
65+
126
African American
15
Asian
62
Caucasian
113
Hispanic
75
demographic
index
Has Kids
84
No Kids
136
- $20k
77
$20k-40k
86
$40k-60k
98
$60k-80k
88
$80k-100k
122
$100k-125k
86
$125k +
144
No College
67
College
107
Adv. Degree
106

Understand Bare Escentuals Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Bare Escentuals Basket Affinity & Size

brand
basket affinity
Neutrogena 142.7x
Olay 134.5x
CoverGirl 63.0x
Totino's Party Pizza 40.0x
basket size
index
Urgent Need (1-2 Items)
135
Express Lane (3-10 Items)
129
Fill Up (11-20 Items)
26
Pantry Stocking (21+ Items)
6

Where is Bare Escentuals Purchased?

channels
index
Beauty
50612
Dollar
0
Food
3
Gas & Convenience
6
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.5x
Neutrogena 1.5x
Dannon Oikos 1.5x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
49
Credit
145
Debit
94
Food Stamps
1

When is Bare Escentuals Purchased?

day of week
Sun
14.0%
Mon
10.5%
Tue
9.9%
Wed
11.6%
Thu
11.7%
Fri
17.3%
Sat
25.0%
time of day
Morning
10.6%
Noon
20.6%
Afternoon
41.5%
Evening
24.3%
Late
3.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Bare Escentuals consumers purchase?

check mark

Why do Bare Escentuals consumers try new brands?

check mark

Where do Bare Escentuals consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bare Escentuals Target Market

Arrow and target

Who actually buys Bare Escentuals? Do these consumers match the intended target market of Bare Escentuals?

Thought bubble

What motivates the target market to purchase Bare Escentuals?

magnifying glass

What other target market should Bare Escentuals look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us