Barefoot Consumer Insights

Who buys Barefoot? A Barefoot consumer is generally higher income, Caucasian, and senior age. Barefoot consumers are more likely to purchase Barefoot during larger pantry stocking trips. Brands such as Bud Light, Nabisco Triscuit, and Fresh Selections also tend to be purchased in the same trip. Sample consumer insights data below.

Barefoot Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.97
% of Basket $ (median)
20.4%
Total Basket $ (median)
$43.97

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Barefoot Consumer Demographics

demographic
index
Female
100
Male
101
<24
81
25-34
99
35-44
92
45-54
107
55-64
110
65+
165
African American
102
Asian
48
Caucasian
109
Hispanic
77
demographic
index
Has Kids
92
No Kids
118
- $20k
64
$20k-40k
84
$40k-60k
93
$60k-80k
102
$80k-100k
109
$100k-125k
136
$125k +
108
No College
74
College
102
Adv. Degree
123

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Barefoot Basket Affinity & Size

brand
basket affinity
Bud Light 6.0x
Nabisco Triscuit 4.7x
Fresh Selections 3.5x
Bertolli 3.5x
basket size
index
Urgent Need (1-2 Items)
50
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
229

Where is Barefoot Purchased?

channels
index
Beauty
4
Club
19
Dollar
48
Drug
107
Food
161
Gas & Convenience
127
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.5x
Red Bull 1.4x
Marlboro Gold Pack 1.4x
Sabra 1.4x

How Did They Pay?

method
index
Cash
98
Credit
116
Debit
97
Food Stamps
27

When is Barefoot Purchased?

day of week
Sun
11.5%
Mon
10.5%
Tue
12.0%
Wed
12.6%
Thu
13.7%
Fri
19.2%
Sat
20.5%
time of day
Morning
9.0%
Noon
12.4%
Afternoon
38.1%
Evening
34.6%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Barefoot consumers purchase?

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Why do Barefoot consumers try new brands?

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Where do Barefoot consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Barefoot Target Market

Arrow and target

Who actually buys Barefoot? Do these consumers match the intended target market of Barefoot?

Thought bubble

What motivates the target market to purchase Barefoot?

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What other target market should Barefoot look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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