Barefoot Consumer Insights

Who buys Barefoot?

A Barefoot consumer is generally higher income, Caucasian, and senior age. Barefoot consumers are more likely to purchase Barefoot during larger pantry stocking trips. Brands such as Bud Light, Nabisco Triscuit, and Fresh Selections also tend to be purchased in the same trip. See sample consumer insights data below.

Barefoot Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.97
% of Basket $ (median)
20.4%
Total Basket $ (median)
$43.97

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Barefoot Consumer Demographics

demographic
index
Female
100
Male
101
<24
81
25-34
99
35-44
92
45-54
107
55-64
110
65+
165
African American
102
Asian
48
Caucasian
109
Hispanic
77
demographic
index
Has Kids
92
No Kids
118
- $20k
64
$20k-40k
84
$40k-60k
93
$60k-80k
102
$80k-100k
109
$100k-125k
136
$125k +
108
No College
74
College
102
Adv. Degree
123

Understand Barefoot Consumer Behavior

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Barefoot Basket Affinity & Size

brand
basket affinity
Bud Light 6.0x
Nabisco Triscuit 4.7x
Fresh Selections 3.5x
Bertolli 3.5x
basket size
index
Urgent Need (1-2 Items)
50
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
229

Where is Barefoot Purchased?

channels
index
Beauty
4
Club
19
Dollar
48
Drug
107
Food
161
Gas & Convenience
127
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.5x
Red Bull 1.4x
Marlboro Gold Pack 1.4x
Sabra 1.4x

How Did They Pay?

method
index
Cash
98
Credit
116
Debit
97
Food Stamps
27

When is Barefoot Purchased?

day of week
Sun
11.5%
Mon
10.5%
Tue
12.0%
Wed
12.6%
Thu
13.7%
Fri
19.2%
Sat
20.5%
time of day
Morning
9.0%
Noon
12.4%
Afternoon
38.1%
Evening
34.6%
Late
5.8%

About Our Barefoot Consumer Insights

How do we know who buys Barefoot? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Barefoot consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.