Barefoot Consumer Insights

Who buys Barefoot?

A Barefoot consumer is generally higher income, Caucasian, and senior age. Barefoot consumers are more likely to purchase Barefoot during larger pantry stocking trips. Brands such as Bud Light, Nabisco Triscuit, and Fresh Selections also tend to be purchased in the same trip. See sample consumer insights data below.

Barefoot Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.97
% of Basket $ (median)
20.4%
Total Basket $ (median)
$43.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Barefoot Consumer Demographics

demographic
index
Female
100
Male
101
<24
81
25-34
99
35-44
92
45-54
107
55-64
110
65+
165
African American
102
Asian
48
Caucasian
109
Hispanic
77
demographic
index
Has Kids
92
No Kids
118
- $20k
64
$20k-40k
84
$40k-60k
93
$60k-80k
102
$80k-100k
109
$100k-125k
136
$125k +
108
No College
74
College
102
Adv. Degree
123

Understand Barefoot Consumer Behavior

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Barefoot Basket Affinity & Size

brand
basket affinity
Bud Light 6.0x
Nabisco Triscuit 4.7x
Fresh Selections 3.5x
Bertolli 3.5x
basket size
index
Urgent Need (1-2 Items)
50
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
229

Where is Barefoot Purchased?

channels
index
Beauty
4
Club
19
Dollar
48
Drug
107
Food
161
Gas & Convenience
127
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.5x
Red Bull 1.4x
Marlboro Gold Pack 1.4x
Sabra 1.4x

How Did They Pay?

method
index
Cash
98
Credit
116
Debit
97
Food Stamps
27

When is Barefoot Purchased?

day of week
Sun
11.5%
Mon
10.5%
Tue
12.0%
Wed
12.6%
Thu
13.7%
Fri
19.2%
Sat
20.5%
time of day
Morning
9.0%
Noon
12.4%
Afternoon
38.1%
Evening
34.6%
Late
5.8%

Get More Barefoot Data

Contact us for the latest Barefoot consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Barefoot consumers switch to?

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Why do consumers stop buying Barefoot products?

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Which retailers do Barefoot shoppers prefer to shop at?

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What motivates consumers to try Barefoot products?

Research the Barefoot Target Market

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Who actually buys Barefoot? Do these consumers match the intended target market of Barefoot?

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What motivates the target market to buy Barefoot?

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What other target market should Barefoot look at?

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Which other brands have a similar target market?

About Our Barefoot Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.