Barefoot Refresh Consumer Insights

Who buys Barefoot Refresh?

A Barefoot Refresh consumer is generally lower income, African American, and young adult age. Barefoot Refresh consumers are more likely to purchase Barefoot Refresh during larger pantry stocking trips. Brands such as Lean Cuisine, Archer Farms, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

Barefoot Refresh Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.49
% of Basket $ (median)
16.8%
Total Basket $ (median)
$38.68

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Barefoot Refresh Consumer Demographics

demographic
index
Female
102
Male
83
<24
81
25-34
114
35-44
95
45-54
101
55-64
99
65+
54
African American
129
Asian
26
Caucasian
108
Hispanic
58
demographic
index
Has Kids
92
No Kids
118
- $20k
59
$20k-40k
119
$40k-60k
80
$60k-80k
114
$80k-100k
110
$100k-125k
88
$125k +
112
No College
75
College
102
Adv. Degree
118

Understand Barefoot Refresh Consumer Behavior

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Barefoot Refresh Basket Affinity & Size

brand
basket affinity
Lean Cuisine 8.1x
Archer Farms 8.0x
Oroweat 6.7x
Sabra 6.3x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
243

Where is Barefoot Refresh Purchased?

channels
index
Beauty
16
Club
6
Dollar
54
Drug
104
Food
165
Gas & Convenience
71
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
International Delight 1.5x
Hellmann's 1.5x
Maxwell House 1.5x
Sabra 1.5x

How Did They Pay?

method
index
Cash
105
Credit
129
Debit
85
Food Stamps
10

When is Barefoot Refresh Purchased?

day of week
Sun
10.1%
Mon
10.3%
Tue
11.7%
Wed
12.0%
Thu
11.7%
Fri
21.1%
Sat
23.1%
time of day
Morning
11.0%
Noon
13.5%
Afternoon
34.7%
Evening
35.2%
Late
5.7%

About Our Barefoot Refresh Consumer Insights

How do we know who buys Barefoot Refresh? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Barefoot Refresh consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.