Barefoot Refresh Consumer Insights

Who buys Barefoot Refresh? Barefoot Refresh consumers are generally lower income, African American, and young adult age. Barefoot Refresh consumers are more likely to purchase Barefoot Refresh during larger pantry stocking trips. Brands such as Lean Cuisine, Archer Farms, and Oroweat also tend to be purchased in the same trip. Sample consumer insights data below.

Barefoot Refresh Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.49
% of Basket $ (median)
16.8%
Total Basket $ (median)
$38.68

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Barefoot Refresh Consumer Demographics

demographic
index
Female
102
Male
83
<24
81
25-34
114
35-44
95
45-54
101
55-64
99
65+
54
African American
129
Asian
26
Caucasian
108
Hispanic
58
demographic
index
Has Kids
92
No Kids
118
- $20k
59
$20k-40k
119
$40k-60k
80
$60k-80k
114
$80k-100k
110
$100k-125k
88
$125k +
112
No College
75
College
102
Adv. Degree
118

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Barefoot Refresh Basket Affinity & Size

brand
basket affinity
Lean Cuisine 8.1x
Archer Farms 8.0x
Oroweat 6.7x
Sabra 6.3x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
243

Where is Barefoot Refresh Purchased?

channels
index
Beauty
16
Club
6
Dollar
54
Drug
104
Food
165
Gas & Convenience
71
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
International Delight 1.5x
Hellmann's 1.5x
Maxwell House 1.5x
Sabra 1.5x

How Did They Pay?

method
index
Cash
105
Credit
129
Debit
85
Food Stamps
10

When is Barefoot Refresh Purchased?

day of week
Sun
10.1%
Mon
10.3%
Tue
11.7%
Wed
12.0%
Thu
11.7%
Fri
21.1%
Sat
23.1%
time of day
Morning
11.0%
Noon
13.5%
Afternoon
34.7%
Evening
35.2%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Barefoot Refresh consumers purchase?

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Why do Barefoot Refresh consumers try new brands?

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Where do Barefoot Refresh consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Barefoot Refresh Target Market

Arrow and target

Who actually buys Barefoot Refresh? Do these consumers match the intended target market of Barefoot Refresh?

Thought bubble

What motivates the target market to purchase Barefoot Refresh?

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What other target market should Barefoot Refresh look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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