Barnums Animals Consumer Insights

Who buys Barnums Animals? Barnums Animals consumers are generally higher income, African American, and lower middle age. Barnums Animals consumers are more likely to purchase Barnums Animals during larger pantry stocking trips. Brands such as Gerber Graduates, Pepperidge Farm Goldfish, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Barnums Animals Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.0%
Total Basket $ (median)
$50.47

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Barnums Animals Consumer Demographics

demographic
index
Female
103
Male
73
<24
48
25-34
102
35-44
111
45-54
86
55-64
102
65+
68
African American
104
Asian
74
Caucasian
101
Hispanic
103
demographic
index
Has Kids
119
No Kids
58
- $20k
61
$20k-40k
78
$40k-60k
92
$60k-80k
92
$80k-100k
127
$100k-125k
136
$125k +
116
No College
79
College
102
Adv. Degree
116

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Barnums Animals Basket Affinity & Size

brand
basket affinity
Gerber Graduates 7.9x
Pepperidge Farm Goldfish 6.7x
Archer Farms 5.4x
Mott's 5.3x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
437

Where is Barnums Animals Purchased?

channels
index
Club
3
Dollar
28
Drug
31
Food
115
Gas & Convenience
4
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.7x
Gerber Graduates 1.7x
Dannon Danimals 1.7x
Gerber 1.5x

How Did They Pay?

method
index
Cash
96
Credit
91
Debit
103
Food Stamps
157

When is Barnums Animals Purchased?

day of week
Sun
16.0%
Mon
12.1%
Tue
12.9%
Wed
11.4%
Thu
12.3%
Fri
20.3%
Sat
15.1%
time of day
Morning
18.7%
Noon
18.1%
Afternoon
31.6%
Evening
25.2%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Barnums Animals consumers purchase?

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Why do Barnums Animals consumers try new brands?

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Where do Barnums Animals consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Barnums Animals Target Market

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Who actually buys Barnums Animals? Do these consumers match the intended target market of Barnums Animals?

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What motivates the target market to purchase Barnums Animals?

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What other target market should Barnums Animals look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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