Barq's Consumer Insights

Who buys Barq's? Barq's consumers are generally slightly lower income, Caucasian, and older age. Barq's consumers are more likely to purchase Barq's during larger pantry stocking trips. Brands such as Sprite, Coca-Cola, and Coca-Cola Zero also tend to be purchased in the same trip. Sample consumer insights data below.

Barq's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.78
% of Basket $ (median)
5.9%
Total Basket $ (median)
$47.20

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Barq's Consumer Demographics

demographic
index
Female
100
Male
101
<24
87
25-34
108
35-44
94
45-54
98
55-64
114
65+
103
African American
97
Asian
88
Caucasian
110
Hispanic
37
demographic
index
Has Kids
100
No Kids
100
- $20k
115
$20k-40k
106
$40k-60k
116
$60k-80k
99
$80k-100k
88
$100k-125k
82
$125k +
90
No College
126
College
97
Adv. Degree
82

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Barq's Basket Affinity & Size

brand
basket affinity
Sprite 11.9x
Coca-Cola 7.3x
Coca-Cola Zero 7.2x
Diet Coke 6.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
350

Where is Barq's Purchased?

channels
index
Club
22
Dollar
160
Drug
64
Food
151
Gas & Convenience
162
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
A&W 1.6x
Hawaiian Punch 1.4x
Diet Dr Pepper 1.4x
Totino's Pizza Rolls 1.4x

How Did They Pay?

method
index
Cash
107
Credit
94
Debit
95
Food Stamps
167

When is Barq's Purchased?

day of week
Sun
16.2%
Mon
12.0%
Tue
11.3%
Wed
12.7%
Thu
12.5%
Fri
16.6%
Sat
18.7%
time of day
Morning
14.8%
Noon
17.0%
Afternoon
34.3%
Evening
27.5%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Barq's consumers purchase?

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Why do Barq's consumers try new brands?

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Where do Barq's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Barq's Target Market

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Who actually buys Barq's? Do these consumers match the intended target market of Barq's?

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What motivates the target market to purchase Barq's?

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What other target market should Barq's look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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