Barq's Consumer Insights

Who buys Barq's?

A Barq's consumer is generally slightly lower income, Caucasian, and older age. Barq's consumers are more likely to purchase Barq's during larger pantry stocking trips. Brands such as Sprite, Coca-Cola, and Coca-Cola Zero also tend to be purchased in the same trip. See sample consumer insights data below.

Barq's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.78
% of Basket $ (median)
5.9%
Total Basket $ (median)
$47.20

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Barq's Consumer Demographics

demographic
index
Female
100
Male
101
<24
87
25-34
108
35-44
94
45-54
98
55-64
114
65+
103
African American
97
Asian
88
Caucasian
110
Hispanic
37
demographic
index
Has Kids
100
No Kids
100
- $20k
115
$20k-40k
106
$40k-60k
116
$60k-80k
99
$80k-100k
88
$100k-125k
82
$125k +
90
No College
126
College
97
Adv. Degree
82

Understand Barq's Consumer Behavior

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Barq's Basket Affinity & Size

brand
basket affinity
Sprite 11.9x
Coca-Cola 7.3x
Coca-Cola Zero 7.2x
Diet Coke 6.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
350

Where is Barq's Purchased?

channels
index
Club
22
Dollar
160
Drug
64
Food
151
Gas & Convenience
162
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
A&W 1.6x
Hawaiian Punch 1.4x
Diet Dr Pepper 1.4x
Totino's Pizza Rolls 1.4x

How Did They Pay?

method
index
Cash
107
Credit
94
Debit
95
Food Stamps
167

When is Barq's Purchased?

day of week
Sun
16.2%
Mon
12.0%
Tue
11.3%
Wed
12.7%
Thu
12.5%
Fri
16.6%
Sat
18.7%
time of day
Morning
14.8%
Noon
17.0%
Afternoon
34.3%
Evening
27.5%
Late
6.3%

Get More Barq's Data

Better understand Barq's consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Barq's consumers switch to?

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Why do consumers stop buying Barq's products?

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Which retailers do Barq's shoppers prefer to shop at?

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What motivates consumers to try Barq's products?

Research the Barq's Target Market

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Who actually buys Barq's? Do these consumers match the intended target market of Barq's?

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What motivates the target market to buy Barq's?

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What other target market should Barq's look at?

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Which other brands have a similar target market?

About Our Barq's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.