Bar-S Consumer Insights

Who buys Bar-S?

A Bar-S consumer is generally very low income, Hispanic, and adolescent age. Bar-S consumers are more likely to purchase Bar-S during larger pantry stocking trips. Brands such as Maruchan Ramen, Totino's Party Pizza, and Armour also tend to be purchased in the same trip. See sample consumer insights data below.

Bar-S Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.98
% of Basket $ (median)
3.7%
Total Basket $ (median)
$53.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bar-S Consumer Demographics

demographic
index
Female
100
Male
99
<24
141
25-34
122
35-44
89
45-54
93
55-64
93
65+
77
African American
118
Asian
93
Caucasian
85
Hispanic
213
demographic
index
Has Kids
106
No Kids
87
- $20k
172
$20k-40k
154
$40k-60k
123
$60k-80k
91
$80k-100k
71
$100k-125k
54
$125k +
33
No College
161
College
95
Adv. Degree
51

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Bar-S Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 7.0x
Totino's Party Pizza 6.9x
Armour 6.3x
Blue Bonnet 6.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
473

Where is Bar-S Purchased?

channels
index
Club
31
Dollar
119
Drug
6
Food
135
Gas & Convenience
33
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Blue Bonnet 1.5x
Totino's Party Pizza 1.5x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
155
Credit
55
Debit
93
Food Stamps
291

When is Bar-S Purchased?

day of week
Sun
16.6%
Mon
13.0%
Tue
12.0%
Wed
11.6%
Thu
12.4%
Fri
16.1%
Sat
18.3%
time of day
Morning
15.8%
Noon
15.8%
Afternoon
33.5%
Evening
27.3%
Late
7.7%

Get More Bar-S Data

Contact us for the latest Bar-S consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Bar-S consumers switch to?

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Why do consumers stop buying Bar-S products?

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Which retailers do Bar-S shoppers prefer to shop at?

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What motivates consumers to try Bar-S products?

Research the Bar-S Target Market

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Who actually buys Bar-S? Do these consumers match the intended target market of Bar-S?

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What motivates the target market to purchase Bar-S?

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What other target market should Bar-S look at?

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Which other brands have a similar target market?

About Our Bar-S Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.