Basha Consumer Insights

Who buys Basha?

A Basha consumer is generally slightly lower income, Caucasian, and senior age. Basha consumers are more likely to purchase Basha during mid to large sized trips. Brands such as Red Baron, Banquet, and Dole also tend to be purchased in the same trip. See sample consumer insights data below.

Basha Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.79
% of Basket $ (median)
10.8%
Total Basket $ (median)
$25.74

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Basha Consumer Demographics

demographic
index
Female
101
Male
89
<24
7
25-34
87
35-44
95
45-54
108
55-64
125
65+
275
African American
78
Asian
79
Caucasian
99
Hispanic
86
demographic
index
Has Kids
93
No Kids
115
- $20k
81
$20k-40k
136
$40k-60k
141
$60k-80k
77
$80k-100k
95
$100k-125k
80
$125k +
55
No College
57
College
116
Adv. Degree
72

Understand Basha Consumer Behavior

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Basha Basket Affinity & Size

brand
basket affinity
Red Baron 18.1x
Banquet 9.8x
Dole 8.3x
Nabisco Chips Ahoy! 8.2x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
200
Pantry Stocking (21+ Items)
193

Where is Basha Purchased?

channels
index
Dollar
2
Food
296
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 3.3x
Oroweat 2.3x
Farmers Market 2.1x
Huggies 1.9x

How Did They Pay?

method
index
Cash
88
Credit
87
Debit
117
Food Stamps
112

When is Basha Purchased?

day of week
Sun
16.4%
Mon
12.9%
Tue
12.7%
Wed
15.1%
Thu
12.9%
Fri
13.6%
Sat
16.3%
time of day
Morning
23.2%
Noon
15.4%
Afternoon
32.4%
Evening
24.7%
Late
4.2%

Get More Basha Data

Contact us for the latest Basha consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Basha consumers switch to?

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Why do consumers stop buying Basha products?

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Which retailers do Basha shoppers prefer to shop at?

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What motivates consumers to try Basha products?

Research the Basha Target Market

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Who actually buys Basha? Do these consumers match the intended target market of Basha?

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What motivates the target market to purchase Basha?

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What other target market should Basha look at?

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Which other brands have a similar target market?

About Our Basha Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.