Bath & Body Works Consumer Insights

Who buys Bath & Body Works?

A Bath & Body Works consumer is generally higher income, African American, and adolescent age. Bath & Body Works consumers are more likely to purchase Bath & Body Works during small to mid sized trips. Brands such as Ro-Tel, Libby's, and Velveeta also tend to be purchased in the same trip. See sample consumer insights data below.

Bath & Body Works Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$12.00
% of Basket $ (median)
56.1%
Total Basket $ (median)
$21.37

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bath & Body Works Consumer Demographics

demographic
index
Female
103
Male
70
<24
152
25-34
109
35-44
92
45-54
103
55-64
90
65+
74
African American
132
Asian
83
Caucasian
100
Hispanic
105
demographic
index
Has Kids
87
No Kids
130
- $20k
82
$20k-40k
97
$40k-60k
104
$60k-80k
94
$80k-100k
106
$100k-125k
110
$125k +
103
No College
87
College
104
Adv. Degree
97

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Bath & Body Works Basket Affinity & Size

brand
basket affinity
Ro-Tel 10.8x
Libby's 10.0x
Velveeta 7.6x
Gain 7.2x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
146
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
51

Where is Bath & Body Works Purchased?

channels
index
Beauty
49237
Dollar
43
Drug
13
Food
4
Gas & Convenience
2
Mass
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cottonelle 1.3x
Lean Cuisine 1.3x
Sunny Meadow 1.3x
Bud Light 1.3x

How Did They Pay?

method
index
Cash
74
Credit
225
Debit
9
Food Stamps
2

When is Bath & Body Works Purchased?

day of week
Sun
14.1%
Mon
10.3%
Tue
9.0%
Wed
8.6%
Thu
11.0%
Fri
23.0%
Sat
24.1%
time of day
Morning
6.9%
Noon
20.4%
Afternoon
43.3%
Evening
27.0%
Late
2.4%

About Our Bath & Body Works Consumer Insights

How do we know who buys Bath & Body Works? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Bath & Body Works consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.