Bausch + Lomb Consumer Insights

Who buys Bausch + Lomb? A Bausch + Lomb consumer is generally very high income, Asian, and senior age. Bausch + Lomb consumers are more likely to purchase Bausch + Lomb during larger pantry stocking trips. Brands such as Neutrogena, Oral-B, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Bausch + Lomb Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.99
% of Basket $ (median)
16.5%
Total Basket $ (median)
$48.50

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bausch + Lomb Consumer Demographics

demographic
index
Female
100
Male
101
<24
119
25-34
107
35-44
91
45-54
98
55-64
100
65+
150
African American
76
Asian
209
Caucasian
93
Hispanic
82
demographic
index
Has Kids
87
No Kids
130
- $20k
94
$20k-40k
85
$40k-60k
96
$60k-80k
108
$80k-100k
107
$100k-125k
104
$125k +
109
No College
68
College
102
Adv. Degree
127

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Bausch + Lomb Basket Affinity & Size

brand
basket affinity
Neutrogena 8.2x
Oral-B 7.6x
Listerine 6.9x
Archer Farms 6.4x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
249

Where is Bausch + Lomb Purchased?

channels
index
Beauty
21
Club
141
Dollar
29
Drug
209
Food
9
Gas & Convenience
1
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.3x
Swiffer 1.3x
Charmin 1.2x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
84
Credit
114
Debit
100
Food Stamps
25

When is Bausch + Lomb Purchased?

day of week
Sun
16.4%
Mon
12.6%
Tue
12.8%
Wed
12.5%
Thu
12.4%
Fri
15.2%
Sat
18.1%
time of day
Morning
14.6%
Noon
17.7%
Afternoon
35.3%
Evening
25.9%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bausch + Lomb consumers purchase?

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Why do Bausch + Lomb consumers try new brands?

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Where do Bausch + Lomb consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bausch + Lomb Target Market

Arrow and target

Who actually buys Bausch + Lomb? Do these consumers match the intended target market of Bausch + Lomb?

Thought bubble

What motivates the target market to purchase Bausch + Lomb?

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What other target market should Bausch + Lomb look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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