Bausch + Lomb Consumer Insights

Who buys Bausch + Lomb?

A Bausch + Lomb consumer is generally very high income, Asian, and senior age. Bausch + Lomb consumers are more likely to purchase Bausch + Lomb during larger pantry stocking trips. Brands such as Neutrogena, Oral-B, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Bausch + Lomb Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.99
% of Basket $ (median)
16.5%
Total Basket $ (median)
$48.50

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bausch + Lomb Consumer Demographics

demographic
index
Female
100
Male
101
<24
119
25-34
107
35-44
91
45-54
98
55-64
100
65+
150
African American
76
Asian
209
Caucasian
93
Hispanic
82
demographic
index
Has Kids
87
No Kids
130
- $20k
94
$20k-40k
85
$40k-60k
96
$60k-80k
108
$80k-100k
107
$100k-125k
104
$125k +
109
No College
68
College
102
Adv. Degree
127

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Bausch + Lomb Basket Affinity & Size

brand
basket affinity
Neutrogena 8.2x
Oral-B 7.6x
Listerine 6.9x
Archer Farms 6.4x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
249

Where is Bausch + Lomb Purchased?

channels
index
Beauty
21
Club
141
Dollar
29
Drug
209
Food
9
Gas & Convenience
1
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.3x
Swiffer 1.3x
Charmin 1.2x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
84
Credit
114
Debit
100
Food Stamps
25

When is Bausch + Lomb Purchased?

day of week
Sun
16.4%
Mon
12.6%
Tue
12.8%
Wed
12.5%
Thu
12.4%
Fri
15.2%
Sat
18.1%
time of day
Morning
14.6%
Noon
17.7%
Afternoon
35.3%
Evening
25.9%
Late
6.4%

Get More Bausch + Lomb Data

Contact us for the latest Bausch + Lomb consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Bausch + Lomb consumers switch to?

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Why do consumers stop buying Bausch + Lomb products?

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Which retailers do Bausch + Lomb shoppers prefer to shop at?

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What motivates consumers to try Bausch + Lomb products?

Research the Bausch + Lomb Target Market

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Who actually buys Bausch + Lomb? Do these consumers match the intended target market of Bausch + Lomb?

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What motivates the target market to buy Bausch + Lomb?

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What other target market should Bausch + Lomb look at?

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Which other brands have a similar target market?

About Our Bausch + Lomb Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.