Bayer Consumer Insights

Who buys Bayer?

A Bayer consumer is generally very low income, African American, and senior age. Bayer consumers are more likely to purchase Bayer during larger pantry stocking trips. Brands such as Olay, Listerine, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Bayer Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
21.6%
Total Basket $ (median)
$32.32

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bayer Consumer Demographics

demographic
index
Female
100
Male
97
<24
102
25-34
101
35-44
84
45-54
99
55-64
140
65+
212
African American
161
Asian
118
Caucasian
94
Hispanic
96
demographic
index
Has Kids
85
No Kids
134
- $20k
141
$20k-40k
111
$40k-60k
109
$60k-80k
94
$80k-100k
92
$100k-125k
80
$125k +
81
No College
121
College
98
Adv. Degree
83

Understand Bayer Consumer Behavior

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Bayer Basket Affinity & Size

brand
basket affinity
Olay 7.7x
Listerine 5.1x
TRESemme 5.1x
Hefty 5.0x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
233

Where is Bayer Purchased?

channels
index
Beauty
5
Club
85
Dollar
96
Drug
509
Food
54
Gas & Convenience
6
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Huggies 1.4x
Maxwell House 1.4x
Marlboro 1.4x

How Did They Pay?

method
index
Cash
170
Credit
90
Debit
80
Food Stamps
41

When is Bayer Purchased?

day of week
Sun
17.5%
Mon
12.9%
Tue
12.2%
Wed
12.6%
Thu
12.5%
Fri
14.7%
Sat
17.5%
time of day
Morning
16.4%
Noon
18.4%
Afternoon
34.7%
Evening
24.3%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bayer consumers purchase?

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Why do Bayer consumers try new brands?

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Where do Bayer consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bayer Target Market

Arrow and target

Who actually buys Bayer? Do these consumers match the intended target market of Bayer?

Thought bubble

What motivates the target market to purchase Bayer?

magnifying glass

What other target market should Bayer look at?

venn diagram

Which other brands have a similar target market?

About Our Bayer Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.