Bayer Consumer Insights

Who buys Bayer?

A Bayer consumer is generally very low income, African American, and senior age. Bayer consumers are more likely to purchase Bayer during larger pantry stocking trips. Brands such as Olay, Listerine, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Bayer Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.99
% of Basket $ (median)
21.6%
Total Basket $ (median)
$32.32

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bayer Consumer Demographics

demographic
index
Female
100
Male
97
<24
102
25-34
101
35-44
84
45-54
99
55-64
140
65+
212
African American
161
Asian
118
Caucasian
94
Hispanic
96
demographic
index
Has Kids
85
No Kids
134
- $20k
141
$20k-40k
111
$40k-60k
109
$60k-80k
94
$80k-100k
92
$100k-125k
80
$125k +
81
No College
121
College
98
Adv. Degree
83

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Bayer Basket Affinity & Size

brand
basket affinity
Olay 7.7x
Listerine 5.1x
TRESemme 5.1x
Hefty 5.0x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
233

Where is Bayer Purchased?

channels
index
Beauty
5
Club
85
Dollar
96
Drug
509
Food
54
Gas & Convenience
6
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Huggies 1.4x
Maxwell House 1.4x
Marlboro 1.4x

How Did They Pay?

method
index
Cash
170
Credit
90
Debit
80
Food Stamps
41

When is Bayer Purchased?

day of week
Sun
17.5%
Mon
12.9%
Tue
12.2%
Wed
12.6%
Thu
12.5%
Fri
14.7%
Sat
17.5%
time of day
Morning
16.4%
Noon
18.4%
Afternoon
34.7%
Evening
24.3%
Late
6.3%

About Our Bayer Consumer Insights

How do we know who buys Bayer? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Bayer consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.