Bayer Consumer Insights

Who buys Bayer?

A Bayer consumer is generally very low income, African American, and senior age. Bayer consumers are more likely to purchase Bayer during larger pantry stocking trips. Brands such as Olay, Listerine, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Bayer Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.99
% of Basket $ (median)
21.6%
Total Basket $ (median)
$32.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bayer Consumer Demographics

demographic
index
Female
100
Male
97
<24
102
25-34
101
35-44
84
45-54
99
55-64
140
65+
212
African American
161
Asian
118
Caucasian
94
Hispanic
96
demographic
index
Has Kids
85
No Kids
134
- $20k
141
$20k-40k
111
$40k-60k
109
$60k-80k
94
$80k-100k
92
$100k-125k
80
$125k +
81
No College
121
College
98
Adv. Degree
83

Understand Bayer Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Bayer Basket Affinity & Size

brand
basket affinity
Olay 7.7x
Listerine 5.1x
TRESemme 5.1x
Hefty 5.0x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
233

Where is Bayer Purchased?

channels
index
Beauty
5
Club
85
Dollar
96
Drug
509
Food
54
Gas & Convenience
6
Mass
81
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Huggies 1.4x
Maxwell House 1.4x
Marlboro 1.4x

How Did They Pay?

method
index
Cash
170
Credit
90
Debit
80
Food Stamps
41

When is Bayer Purchased?

day of week
Sun
17.5%
Mon
12.9%
Tue
12.2%
Wed
12.6%
Thu
12.5%
Fri
14.7%
Sat
17.5%
time of day
Morning
16.4%
Noon
18.4%
Afternoon
34.7%
Evening
24.3%
Late
6.3%

Get More Bayer Data

Contact us for the latest Bayer consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Bayer consumers switch to?

Stop sign

Why do consumers stop buying Bayer products?

Store front

Which retailers do Bayer shoppers prefer to shop at?

Sale sign

What motivates consumers to try Bayer products?

Research the Bayer Target Market

Arrow and target

Who actually buys Bayer? Do these consumers match the intended target market of Bayer?

Thought bubble

What motivates the target market to buy Bayer?

Magnifying glass

What other target market should Bayer look at?

Venn diagram

Which other brands have a similar target market?

About Our Bayer Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.