Bays Consumer Insights

Who buys Bays?

A Bays consumer is generally very high income, Caucasian, and senior age. Bays consumers are more likely to purchase Bays during larger pantry stocking trips. Brands such as Eggland's Best, Kraft Philadelphia, and Land O Lakes also tend to be purchased in the same trip. See sample consumer insights data below.

Bays Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.64
% of Basket $ (median)
3.4%
Total Basket $ (median)
$77.02

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bays Consumer Demographics

demographic
index
Female
99
Male
110
<24
63
25-34
82
35-44
78
45-54
114
55-64
176
65+
310
African American
30
Asian
57
Caucasian
113
Hispanic
65
demographic
index
Has Kids
82
No Kids
141
- $20k
69
$20k-40k
86
$40k-60k
97
$60k-80k
93
$80k-100k
112
$100k-125k
113
$125k +
129
No College
74
College
104
Adv. Degree
113

Understand Bays Consumer Behavior

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Bays Basket Affinity & Size

brand
basket affinity
Eggland's Best 6.7x
Kraft Philadelphia 5.4x
Land O Lakes 4.7x
Swanson 4.4x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
521

Where is Bays Purchased?

channels
index
Drug
73
Food
93
Gas & Convenience
1
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.5x
Marlboro Gold Pack 1.5x
Hellmann's 1.5x
International Delight 1.4x

How Did They Pay?

method
index
Cash
85
Credit
119
Debit
94
Food Stamps
85

When is Bays Purchased?

day of week
Sun
19.4%
Mon
13.7%
Tue
11.5%
Wed
12.6%
Thu
12.3%
Fri
14.0%
Sat
16.6%
time of day
Morning
13.9%
Noon
18.0%
Afternoon
33.2%
Evening
28.0%
Late
7.0%

Get More Bays Data

Better understand Bays consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Bays consumers switch to?

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Why do consumers stop buying Bays products?

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Which retailers do Bays shoppers prefer to shop at?

Sale sign

What motivates consumers to try Bays products?

Research the Bays Target Market

Arrow and target

Who actually buys Bays? Do these consumers match the intended target market of Bays?

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What motivates the target market to buy Bays?

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What other target market should Bays look at?

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Which other brands have a similar target market?

About Our Bays Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.