Bays Consumer Insights

Who buys Bays? A Bays consumer is generally very high income, Caucasian, and senior age. Bays consumers are more likely to purchase Bays during larger pantry stocking trips. Brands such as Eggland's Best, Kraft Philadelphia, and Land O Lakes also tend to be purchased in the same trip. Sample consumer insights data below.

Bays Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.64
% of Basket $ (median)
3.4%
Total Basket $ (median)
$77.02

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Bays Consumer Demographics

demographic
index
Female
99
Male
110
<24
63
25-34
82
35-44
78
45-54
114
55-64
176
65+
310
African American
30
Asian
57
Caucasian
113
Hispanic
65
demographic
index
Has Kids
82
No Kids
141
- $20k
69
$20k-40k
86
$40k-60k
97
$60k-80k
93
$80k-100k
112
$100k-125k
113
$125k +
129
No College
74
College
104
Adv. Degree
113

Understand Bays Consumer Behavior

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Bays Basket Affinity & Size

brand
basket affinity
Eggland's Best 6.7x
Kraft Philadelphia 5.4x
Land O Lakes 4.7x
Swanson 4.4x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
521

Where is Bays Purchased?

channels
index
Drug
73
Food
93
Gas & Convenience
1
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.5x
Marlboro Gold Pack 1.5x
Hellmann's 1.5x
International Delight 1.4x

How Did They Pay?

method
index
Cash
85
Credit
119
Debit
94
Food Stamps
85

When is Bays Purchased?

day of week
Sun
19.4%
Mon
13.7%
Tue
11.5%
Wed
12.6%
Thu
12.3%
Fri
14.0%
Sat
16.6%
time of day
Morning
13.9%
Noon
18.0%
Afternoon
33.2%
Evening
28.0%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Bays consumers purchase?

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Why do Bays consumers try new brands?

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Where do Bays consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Bays Target Market

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Who actually buys Bays? Do these consumers match the intended target market of Bays?

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What motivates the target market to purchase Bays?

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What other target market should Bays look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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