BC Hot House Consumer Insights

Who buys BC Hot House? A BC Hot House consumer is generally lower income, African American, and senior age. BC Hot House consumers are more likely to purchase BC Hot House during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Del Monte also tend to be purchased in the same trip. Sample consumer insights data below.

BC Hot House Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.48
% of Basket $ (median)
4.5%
Total Basket $ (median)
$120.99

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

BC Hot House Consumer Demographics

demographic
index
Female
100
Male
97
<24
62
25-34
69
35-44
93
45-54
129
55-64
119
65+
290
African American
114
Asian
99
Caucasian
102
Hispanic
70
demographic
index
Has Kids
87
No Kids
129
- $20k
55
$20k-40k
128
$40k-60k
101
$60k-80k
101
$80k-100k
96
$100k-125k
90
$125k +
99
No College
101
College
102
Adv. Degree
89

Understand BC Hot House Consumer Behavior

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BC Hot House Basket Affinity & Size

brand
basket affinity
Taylor Farms 54.9x
Generic Pma 31.6x
Del Monte 17.2x
Hefty 10.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
263
Pantry Stocking (21+ Items)
293

Where is BC Hot House Purchased?

channels
index
Club
959
Food
0
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 2.5x
Planters 1.6x
Oroweat 1.6x
Eggland's Best 1.5x

How Did They Pay?

method
index
Cash
67
Credit
101
Debit
121
Food Stamps
89

When is BC Hot House Purchased?

day of week
Sun
15.7%
Mon
12.2%
Tue
13.4%
Wed
13.4%
Thu
12.0%
Fri
15.3%
Sat
17.9%
time of day
Morning
17.9%
Noon
21.3%
Afternoon
38.5%
Evening
21.8%
Late
0.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do BC Hot House consumers purchase?

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Why do BC Hot House consumers try new brands?

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Where do BC Hot House consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the BC Hot House Target Market

Arrow and target

Who actually buys BC Hot House? Do these consumers match the intended target market of BC Hot House?

Thought bubble

What motivates the target market to purchase BC Hot House?

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What other target market should BC Hot House look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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