Beach Cliff Consumer Insights

Who buys Beach Cliff?

A Beach Cliff consumer is generally lower income, African American, and older age. Beach Cliff consumers are more likely to purchase Beach Cliff during larger pantry stocking trips. Brands such as Armour, V8, and Starkist also tend to be purchased in the same trip. Sample consumer insights data below.

Beach Cliff Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.3%
Total Basket $ (median)
$60.64

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Beach Cliff Consumer Demographics

demographic
index
Female
93
Male
172
<24
85
25-34
71
35-44
86
45-54
112
55-64
213
65+
181
African American
352
Asian
57
Caucasian
90
Hispanic
53
demographic
index
Has Kids
76
No Kids
154
- $20k
124
$20k-40k
168
$40k-60k
129
$60k-80k
87
$80k-100k
57
$100k-125k
76
$125k +
34
No College
138
College
94
Adv. Degree
82

Understand Beach Cliff Consumer Behavior

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Beach Cliff Basket Affinity & Size

brand
basket affinity
Armour 12.8x
V8 9.1x
Starkist 8.6x
Sunny Meadow 8.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
521

Where is Beach Cliff Purchased?

channels
index
Club
41
Dollar
287
Drug
5
Food
17
Mass
185
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 2.1x
Blue Bonnet 1.9x
Bud Light 1.8x
Sunny Meadow 1.7x

How Did They Pay?

method
index
Cash
156
Credit
62
Debit
95
Food Stamps
219

When is Beach Cliff Purchased?

day of week
Sun
14.1%
Mon
12.1%
Tue
11.8%
Wed
11.5%
Thu
12.9%
Fri
18.1%
Sat
19.4%
time of day
Morning
13.3%
Noon
13.9%
Afternoon
35.3%
Evening
28.5%
Late
9.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Beach Cliff consumers purchase?

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Why do Beach Cliff consumers try new brands?

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Where do Beach Cliff consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Beach Cliff Target Market

Arrow and target

Who actually buys Beach Cliff? Do these consumers match the intended target market of Beach Cliff?

Thought bubble

What motivates the target market to purchase Beach Cliff?

magnifying glass

What other target market should Beach Cliff look at?

venn diagram

Which other brands have a similar target market?

About Our Beach Cliff Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.