Beach Cliff Consumer Insights

Who buys Beach Cliff?

A Beach Cliff consumer is generally lower income, African American, and older age. Beach Cliff consumers are more likely to purchase Beach Cliff during larger pantry stocking trips. Brands such as Armour, V8, and Starkist also tend to be purchased in the same trip. See sample consumer insights data below.

Beach Cliff Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.3%
Total Basket $ (median)
$60.64

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Beach Cliff Consumer Demographics

demographic
index
Female
93
Male
172
<24
85
25-34
71
35-44
86
45-54
112
55-64
213
65+
181
African American
352
Asian
57
Caucasian
90
Hispanic
53
demographic
index
Has Kids
76
No Kids
154
- $20k
124
$20k-40k
168
$40k-60k
129
$60k-80k
87
$80k-100k
57
$100k-125k
76
$125k +
34
No College
138
College
94
Adv. Degree
82

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Beach Cliff Basket Affinity & Size

brand
basket affinity
Armour 12.8x
V8 9.1x
Starkist 8.6x
Sunny Meadow 8.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
521

Where is Beach Cliff Purchased?

channels
index
Club
41
Dollar
287
Drug
5
Food
17
Mass
185
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 2.1x
Blue Bonnet 1.9x
Bud Light 1.8x
Sunny Meadow 1.7x

How Did They Pay?

method
index
Cash
156
Credit
62
Debit
95
Food Stamps
219

When is Beach Cliff Purchased?

day of week
Sun
14.1%
Mon
12.1%
Tue
11.8%
Wed
11.5%
Thu
12.9%
Fri
18.1%
Sat
19.4%
time of day
Morning
13.3%
Noon
13.9%
Afternoon
35.3%
Evening
28.5%
Late
9.0%

Get More Beach Cliff Data

Contact us for the latest Beach Cliff consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Beach Cliff consumers switch to?

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Why do consumers stop buying Beach Cliff products?

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Which retailers do Beach Cliff shoppers prefer to shop at?

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What motivates consumers to try Beach Cliff products?

Research the Beach Cliff Target Market

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Who actually buys Beach Cliff? Do these consumers match the intended target market of Beach Cliff?

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What motivates the target market to buy Beach Cliff?

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What other target market should Beach Cliff look at?

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Which other brands have a similar target market?

About Our Beach Cliff Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.