Bear Naked Consumer Insights

Who buys Bear Naked?

A Bear Naked consumer is generally higher income, Caucasian, and lower middle age. Bear Naked consumers are more likely to purchase Bear Naked during larger pantry stocking trips. Brands such as Archer Farms, Dannon Oikos, and Chobani also tend to be purchased in the same trip. See sample consumer insights data below.

Bear Naked Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.67
% of Basket $ (median)
5.6%
Total Basket $ (median)
$66.10

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Bear Naked Consumer Demographics

demographic
index
Female
98
Male
124
<24
98
25-34
101
35-44
103
45-54
102
55-64
91
65+
71
African American
62
Asian
64
Caucasian
108
Hispanic
80
demographic
index
Has Kids
95
No Kids
112
- $20k
74
$20k-40k
68
$40k-60k
97
$60k-80k
115
$80k-100k
108
$100k-125k
123
$125k +
111
No College
65
College
103
Adv. Degree
128

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Bear Naked Basket Affinity & Size

brand
basket affinity
Archer Farms 9.7x
Dannon Oikos 7.0x
Chobani 6.1x
Arnold 5.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
441

Where is Bear Naked Purchased?

channels
index
Club
40
Dollar
1
Drug
37
Food
66
Gas & Convenience
4
Mass
156
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Almond Breeze 1.6x
Sabra 1.6x
Archer Farms 1.5x

How Did They Pay?

method
index
Cash
71
Credit
113
Debit
106
Food Stamps
57

When is Bear Naked Purchased?

day of week
Sun
18.2%
Mon
13.0%
Tue
12.3%
Wed
11.9%
Thu
12.5%
Fri
14.9%
Sat
17.2%
time of day
Morning
13.6%
Noon
17.2%
Afternoon
37.4%
Evening
26.0%
Late
5.9%

Get More Bear Naked Data

Contact us for the latest Bear Naked consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Bear Naked consumers switch to?

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Why do consumers stop buying Bear Naked products?

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Which retailers do Bear Naked shoppers prefer to shop at?

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What motivates consumers to try Bear Naked products?

Research the Bear Naked Target Market

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Who actually buys Bear Naked? Do these consumers match the intended target market of Bear Naked?

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What motivates the target market to buy Bear Naked?

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What other target market should Bear Naked look at?

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Which other brands have a similar target market?

About Our Bear Naked Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.