Beautifeet Consumer Insights

Who buys Beautifeet?

A Beautifeet consumer is generally very low income, Hispanic, and senior age. Beautifeet consumers are more likely to purchase Beautifeet during larger pantry stocking trips. Brands such as Cascade, CoverGirl, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Beautifeet Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.50
% of Basket $ (median)
9.6%
Total Basket $ (median)
$57.57

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Beautifeet Consumer Demographics

demographic
index
Female
100
Male
98
<24
128
25-34
82
35-44
89
45-54
124
55-64
134
65+
139
African American
98
Asian
70
Caucasian
103
Hispanic
108
demographic
index
Has Kids
89
No Kids
125
- $20k
141
$20k-40k
130
$40k-60k
115
$60k-80k
106
$80k-100k
71
$100k-125k
86
$125k +
44
No College
128
College
100
Adv. Degree
68

Understand Beautifeet Consumer Behavior

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Beautifeet Basket Affinity & Size

brand
basket affinity
Cascade 8.1x
CoverGirl 7.1x
Farmers Market 5.3x
Marie Callender's 5.3x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
249

Where is Beautifeet Purchased?

channels
index
Dollar
16
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.8x
Marlboro Gold Pack 1.8x
Blue Bonnet 1.6x
Kool-Aid 1.6x

How Did They Pay?

method
index
Cash
112
Credit
94
Debit
110
Food Stamps
43

When is Beautifeet Purchased?

day of week
Sun
16.9%
Mon
11.7%
Tue
11.1%
Wed
11.8%
Thu
12.8%
Fri
18.0%
Sat
17.7%
time of day
Morning
16.1%
Noon
16.5%
Afternoon
26.9%
Evening
29.1%
Late
11.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Beautifeet consumers purchase?

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Why do Beautifeet consumers try new brands?

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Where do Beautifeet consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Beautifeet Target Market

Arrow and target

Who actually buys Beautifeet? Do these consumers match the intended target market of Beautifeet?

Thought bubble

What motivates the target market to purchase Beautifeet?

magnifying glass

What other target market should Beautifeet look at?

venn diagram

Which other brands have a similar target market?

About Our Beautifeet Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.